Sara Hey
“I’m trying to put together a marketing schedule; where do I even begin?” a dealer asked me after a recent National Dealer Meeting.
Debbie Frakes
Sending emails to your customers reminds them to purchase from you and lets them know about all the equipment and services you offer.
Debbie Frakes
Customer satisfaction surveys provide insight into how everything is going operationally in your business.
Lindsey Wregglesworth
By this time, you’ve probably solidified your goals and strategies for the 2018 fiscal year. Along with this comes establishing your budgets for the year.
Brian Shanahan
Getting sales and marketing to play nice in the same sandbox is more than just an organizational challenge.
Brian Shanahan
Content marketing requires a well-documented strategy and time to work.
Brian Shanahan
It seems as if new technologies, apps and platforms come flying at us at dizzying speeds and it’s hard to keep up.
Brian Shanahan
New digital content and blog posts have become the marketing lifeblood of most businesses today, but for equipment dealers and manufacturers they are especially vital.
Christine Corelli
It’s not just about selling. It’s about communicating with your customers.
Lindsey Wregglesworth
Megan Mattingly-Arthur
Digga North America President Worked in Public Accounting Before Holding Executive Positions
Karen Algeo Krizman
Industry Seeing More Female Faces
Karen Algeo Krizman
Unintentional Trailblazer Diane Benck Is Breaking Down Barriers
Heidi Bitsoli
Berry Companies pairs up with The AED Foundation to invest in future of the industry
Sara E. Smith