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Special Advertising Opportunities

Get your message heard by your customers, construction equipment dealers

AED is committed to helping companies reach the construction equipment dealer executive audience.  With a unique industry publication like CED, we provide a great platform for you to communicate your value proposition.  We look forward to developing a marketing program with you to connect your message with those who are serious about becoming more efficient and profitable.

CED is the cornerstone of your marketing plan to communicate with the industry’s leading equipment distributors.  There are also opportunities to expand your plan with unique member profile stories about your company, your products, what makes you great and how you help dealers achieve the efficiency and profitability they are looking for.

Every marketing plan should start and end with the return on investment in mind.  With AED, your investment is assured to reach the largest number and most engaged dealers in the construction equipment industry.

AED360 Mobile app
AED360 brings the latest news and resources from Associated Equipment Distributors (AED) to your fingertips. Special advertising options include app splash page and rotating banners.
 
App Splash Page:
• $25,000 per year
• $2,500 per month

App Rotating Banner:
• $5,000 per year
• $500 per month

Inserts
Includes polybagging and printing of insert; rates are based on distribution to all CED subscribers.  Inserts can be targeted to specific subscribers by type and geographic location.  Different rates would apply.

Two-Page - $1,500 per issue (Feb to Dec) / $2,500 per issue (Jan) - 80 lb. gloss cover
Four-Page - $3,000 per issue (Feb to Dec) / $5,000 per issue (Jan) - 80 lb.  gloss text
Eight-Page - $5,500 per issue (Feb to Dec) / $7,500 per issue (Jan) - 100 lb.  gloss text
 

AED Videos
Expand your company’s brand and connectivity with construction dealers! Videos available include informational, AED event promo and event recaps.

Informational - $1,250 per video
AED Event Promo - $750 per video
AED Event Recap - $500 per video

Segmented Email Campaigns
Segmented email distribution by organization type, geography, and individual type depending on the desired demographics.  Advertiser will be provided with open rate statistics weekly for one month after distribution.
 
• $2,500 for first 500
• $4/email for second 500
• $3/email for third 500
• $2/email for fourth 500
• $1/email for each additional over 2,000
• 20% additional for A/B emails

Belly bands/ Tip-Ons/Cover Wraps
Rates are based on distribution to all CED subscribers.  Wraps and tip-ons can be targeted to specific subscribers by type and geographic location.

January Issue of CED - $4,500 (qty 3,000)
February - December Issues - $2,500 (qty 1,500)

Featured Stories
Manufacturers and service provider members that advertise are featured monthly in CED. Tell your story in the Good Company and A  Closer Look columns to communicate your value proposition and what makes you great.
 
• Featured stories are complimentary with the minimum required ad buy-in
• Featured stories have a maximum of 650 word count and will be placed next to your advertisement to maximize your company’s exposure
• Featured stories will be placed on the front cover

Reprint Services
Was your company featured in a recent CED article? Now is the time to capitalize on that publicity with a reprint of your article. Whether your company was spotlighted in CED’s Industry News, Product Preview or featured in a member profile, a high-quality, custom reprint can be purchased  as a promotional tool for your sales team.

All CED reprints are produced in full color on 100 lb. gloss paper for a sophisticated handout for your customers and prospects. For more information, contact Jon Cruthers at 630-468-5127 
or jcruthers@aednet.org.

Mass Mailings
Includes printing on 80 lb. gloss text and postage.  AED will mail to members based on organization type, geography, and individual type depending on the desired demographics. For more information, contact Jon Cruthers at 630-468-5127 or jcruthers@aednet.org.

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