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MARKETING PACKAGES/SERVICES AVAILABLE 

Get your message heard by your customers, construction equipment dealers

AED offers a variety of advertising opportunities in both print and digital media. These options provide a great solution for expanding your exposure to your target audience. As AED is the leading association for the equipment distribution industry in North America, AED advertisers have a wide range of ways to create brand awareness, achieve powerful returns and increase their customer bases.

NEW THIS YEAR!

AED is offering two new opportunities this year for your company to gain maximum exposure to North American equipment dealers! 

AED TOP ADVERTISER 

Be recognized by AED members as a Top 25 CED Ambassador! 

To qualify as a CED Ambassador, your company must be among our top 25 advertisers for the 2020 calendar year based on orders placed before the end of 2019. CED Ambassadors will be recognized in the January 2020 CED issue distributed to all subscribers and all AED 2020 Summit attendees and will be recognized in the AED Membership Directory distributed in May 2020 and to all new AED members.

ENHANCED MEMBERSHIP DIRECTORY LISTINGS FOR ADVERTISERS
Increase your brand awareness by advertising in the AED Membership Directory!   Members with advertising placements in the May AED Membership Directory will receive a complimentary enhanced directory listing featuring their company logo and reference to the page number in the directory where their ad appears.

AED360 Mobile app
AED360 brings the latest news and resources from Associated Equipment Distributors (AED) to your fingertips. Special advertising options include app splash page and rotating banners.
 
App Splash Page:
• $25,000 per year
• $2,500 per month

App Rotating Banner:
• $5,000 per year
• $500 per month

Inserts
Includes polybagging and printing of insert; rates are based on distribution to all CED subscribers.  Inserts can be targeted to specific subscribers by type and geographic location.  Different rates would apply.

Two-Page - $1,500 per issue (Feb to Dec) / $2,500 per issue (Jan) - 80 lb. gloss cover
Four-Page - $3,000 per issue (Feb to Dec) / $5,000 per issue (Jan) - 80 lb.  gloss text
Eight-Page - $5,500 per issue (Feb to Dec) / $7,500 per issue (Jan) - 100 lb.  gloss text
 

AED Videos
Expand your company’s brand and connectivity with construction dealers! Videos available include informational, AED event promo and event recaps.

Informational - $1,250 per video
AED Event Promo - $750 per video


Segmented Email Campaigns
Segmented email distribution by organization type, geography, and individual type depending on the desired demographics.  Advertiser will be provided with open rate statistics weekly for one month after distribution.
 
• $2,500 for first 500
• $4/email for second 500
• $3/email for third 500
• $2/email for fourth 500
• $1/email for each additional over 2,000
• 20% additional for A/B emails

Belly bands/ Tip-Ons/Cover Wraps
Rates are based on distribution to all CED subscribers.  Wraps and tip-ons can be targeted to specific subscribers by type and geographic location.

January Issue of CED - $4,500 (qty 3,000)
February - December Issues - $2,500 (qty 1,500)

Featured Stories
Manufacturers and service provider members that advertise are featured monthly in CED. Tell your story in the Good Company and A  Closer Look columns to communicate your value proposition and what makes you great.
 
• Featured stories are complimentary with the minimum required ad buy-in
• Featured stories have a maximum of 650 word count and will be placed next to your advertisement to maximize your company’s exposure
• Featured stories will be placed on the front cover

CEDMag.com
CEDMag.com is the one-stop, go-to website for the North American equipment distribution industry and provides educational information and trending topics as well as the latest news. Grow your company’s exposure and generate sales by placing an advertisement on the website today!

DIGITAL ADS ON CEDMAG.COM  1X  3X   6X 12x 
Home Page Bottom Leaderboards  $1,000  $800  $750  $700
Home Page Side Box  $800  $640  $600  $560
Issues, Features and Topics Pages
Bottom Leaderboards
 $750  $600  $563  $525
 Issues, Features and Topics Pages
Side Boxes
 $600  $480  $450  $420
Buyout of all Leaderboards  $3,250  $2,600  $2,438  $2,275
Buyout of all Side Boxes  $2,600  $2,080  $1,950  $1,820


Reprint Services
Was your company featured in a recent CED article? Now is the time to capitalize on that publicity with a reprint of your article. Whether your company was spotlighted in CED’s Industry News, Product Preview or featured in a member profile, a high-quality, custom reprint can be purchased  as a promotional tool for your sales team.

All CED reprints are produced in full color on 100 lb. gloss paper for a sophisticated handout for your customers and prospects. For more information, contact Jon Cruthers at 630-468-5127 
or jcruthers@aednet.org.

Mass Mailings
Includes printing on 80 lb. gloss text and postage.  AED will mail to members based on organization type, geography, and individual type depending on the desired demographics. For more information, contact Jon Cruthers at 630-468-5127 or jcruthers@aednet.org.

CECA2020-569x160-webbanner-01
CED November 2019 Cover

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