Kim Phelan
Editorial Director
1-800-388-0650 ext. 340
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Dave Gordon
Publisher / Vice President of Sales
1-800-388-0650 ext. 334
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Al Ramirez
Advertising Sales Manager
1-800-388-0650 ext. 311
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CED: Your 2012 Marketing Muscle
Your Dealer Connections Begin Right Here
For economists and analysts who are attempting to sketch out scenarios for the future of construction equipment markets, 2012 remains a bit of a mystery. Even from their box seats the view is obscured by the many uncertain and doubtful factors that impact manufacturers, service providers, end-users, and ultimately equipment distributors. But don’t despair – opportunities await those who think and act strategicially, and that’s where CED magazine steps in. We are uniquely positioned to help you achieve your marketing goals by reaching the most successful distributors of North America.
Whereas uncertainty may cloud the near-term industry outlook, one reliable truth remains intact: The partnerships between suppliers and dealers are strengthened – and often begin – because of the platforms provided by AED, and CED magazine is the association’s official monthly touchpoint to member executives. Our readers continually report that they look forward to reading every issue, page by page. That’s because we provide dealer principals and their management teams with fresh industry and sector profiles, departmental insights and best practices, market trends, news, tax and financial information, legislative policy updates, and more.
CED is unlike any other publication that dealers receive. So go ahead and tell these decision-makers about your products and services – craft your custom message just for them. They’re listening.
AED dealers experienced notable profit improvements in 2011, and 2012 is your opportunity to connect with these winners through an effective advertising program. This media kit outlines the details you need to get started, and we’re happy to help design a plan that combines the right mix of print and electronic advertising to fit your budget. CED is an important tool to help you promote your brand and communicate your value proposition to dealers. We look forward to serving you in 2012.
Kim Phelan
Editorial Director
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