It’s late 2012 as CED releases our annual media information for you, our valued advertisers, so that you can make informed decisions on how to invest your marketing dollars for the year ahead. And while 2013 is loaded with its own uncertainties – but hey, we’re used to that by now – the benefits of utilizing CED in your marketing program are as certain as they’ve always been.
The industry publication where successful AED dealers spend serious time turning every page is the place your messages will be seen and absorbed.
We’re now four years out since the crushing recession that hit in 2008 – and here’s the thing: The U.S. construction equipment market, while showing blips of tentative recovery, is still far from the graph lines we were producing before the industry “fell off the cliff.”
And now we’re on the brink of another cliff – you’ve heard about it: “The Fiscal Cliff” that the U.S. is facing Jan. 2 if Congress does not intervene.
I’m no Doomsdayer; I’m a realist, and I always believe in giving our readers the truth, whether in the pages of our remarkably well-read magazine, or whether it’s here in our Media Kit. Marketing professionals: You’ve heard enough industry economists and market analysts to come to the conclusion that the U.S. is potentially facing some serious financial troubles.
But you’re responsible for making the best marketing decisions possible, regardless of the political and economic environment – your company still demands top ROI for every dollar spent. And here’s a fact: AED’s members depend on their monthly association publication for reliable data and business operational and industry information – there is simply no better place to make your case if your goal is to build strong dealer relationships.
We provide dealer principals and their management teams with fresh industry and sector profiles, tips and wisdom from some of the most insightful columnists in the industry, plus best practices, market trends, news, tax and financial information, legislative policy updates, and more.
CED is unlike any other publication that dealers receive. So go ahead and tell these decision-makers about your products and services – craft your custom message just for them. They’re reading CED – and
they’re reading you.
We appreciate your business and look forward to partnering with you in 2013, whatever it may bring!