I just left the Virtual Product Support Workshop. Like other opportunities that AED and The AED Foundation (AEDF) offers its members, this seminar has enabled me to understand the top issues facing parts and service leaders. Guess what most of the professionals there identified as their single biggest challenge? People and processes. We all know that finding people to help run the business is part of it, but the other part ensures that those people are the most influential leaders in their respective roles. This goes beyond having them participate in OEM-specific, product-centric training.
When you send them to this training, are they going beyond product specifications and covering things like, as a parts or service manager, how to develop recognition and incentive programs to drive results and behavior? Do those same managers understand how to develop and track the success of parts and service marketing programs? Are they able to provide exceptional customer service by using resources in the customer database? The AED Foundation provides a platform for these managers to come together and sharpen their skills as they relate to the operation and lead and manage the people who make it happen.
Consider the rental management team, a department with growing importance in any dealership. Have they taken an in-depth look at the financial risk associated with growing a rental fleet? Understanding the key operational processes and the monitoring/measuring methods that yield high performance is crucial for these managers, and they need an open forum to gain that knowledge. If there is a struggle to align resources between rental efforts and the company's strategic growth, AEDF's Advanced Rental Seminar might be just what you need.
Branch managers are responsible for people, assets, business relationships and profitability. Again, AEDF offers a seminar for branch managers that addresses all the skill sets, processes, techniques, and even time management skills needed to become an effective leader with sound operational knowledge. This seminar aims to help you become better at leading and managing people while driving the mission of creating and keeping more customers and making money doing it.
If you are a CED reader, then the chances are high that you have attended some AED and AEDF functions in the past. What was the most valuable thing about that event? The networking or the education? Sometimes it's one over the other, and other times, they are equally valuable – the networking for understanding how other dealers are tackling challenges like yours and the education for providing new perspectives and practices. This is why The AED Foundation seminars are valuable components of a successful dealership manager's professional education. If people are one of your dealership's biggest challenges, then invest in their professional growth. I promise you they will recognize the vital role they play in the dealership's success and will be thankful to you for recognizing it too.
The AED Foundation offers AED members custom education programs in parts, service, rental, sales and branch operations. We will come out and conduct these classes live at your dealership. Are there a couple of fellow dealers you want to pull into the mix? No problem. The key here is understanding the employee development needs you have – and we think we know how to help you do that and build something around those needs.
Let's have a conversation today about how you can take your management and leadership teams to their fullest potential.
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