The Utility Expo: Where the Utility Industry Goes to Grow

The Utility Expo (formerly ICUEE) in 2021 is on track to be bigger than any previous edition, thanks in part to a new outdoor layout with more space for overhead and underground utility equipment. The new layout will allow for more new product introductions and demonstrations at the show, September 28-30 in Louisville, Kentucky.

“We are looking forward to bringing the utility industry back together again in Louisville this September,” said Show Director John Rozum. “Exhibitors at the show are excited to introduce new products, and attendees will have access to more education than ever before. Our show is 90% outdoors and our new layout gives us more flexibility to showcase equipment in action, allow for demonstrations, and grow along with the utility industry.”

The demolition of Old Cardinal Stadium from the Kentucky Exposition Center grounds allows The Utility Expo to use that newly paved lot for exhibits. The lot will serve as a massive contiguous exhibit area connecting the indoor exhibits in North Hall and the traditional digging space in Lot K. The new layout also provides the opportunity to group similar product types, making it easier to navigate and find equipment at the show.

Another significant advantage of moving the exhibits to the north side of the Hall is that it greatly simplifies parking and traffic flow. Whether you drive, use ride share, or take the hotel shuttles, you will have a quick and easy experience in getting in and out of the show grounds this year.

“This is a great year to be a first-time partner with The Utility Expo, and we’re excited about the new layout and our contribution to it,” said Mike Parilac, president and CEO of Planet Underground, producers of “The Jobsite,” the all-new demonstration area where utility contractors will learn about the latest techniques and technologies from their peers. “We have demonstrators coming in from all over to provide unsponsored, unbiased advice in a space where utility pros can then go and see all the equipment and services just steps away.”

Planet Underground, a key provider of information about underground utility safety, and The Utility Expo are joining forces to bring their “Roundtable Live!” event to the Kentucky Exposition Center every other year as “The Jobsite, presented by Planet Underground.”

“The Jobsite will be an amazing opportunity for contractors to learn the latest about equipment and technology from the people they can trust most – their peers,” said John Rozum, The Utility Expo show director. “We’re looking forward to working with Planet Underground to bring this exciting new feature to The Utility Expo.”

The Roundtable Live! has drawn hundreds of visitors to Manteno, Illinois, just south of Chicago, for the past three years, demonstrating everything from potholing underground facilities to staging cross bore demonstrations to installing utility lines and more.

"Planet Underground is proud to partner with The Utility Expo and the Association of Equipment Manufacturers,” said Mike Parilac, Planet Underground CEO. “We look forward to constructing a jobsite and networking area in 2021 that allows industry professionals to learn from their peers in a familiar and relaxed setting."

Demonstrations at The Jobsite are expected to cover topics including utility locating, vacuum excavation, directional drilling, sewer inspections, trench safety, and safety best practices.

Registration Information
Registration for The Utility Expo 2021, September 28-30 at the Kentucky Exposition Center in Louisville, is officially open.

The Utility Expo show floor has expanded to nearly 1.32 million square feet and will welcome over 800 of the top manufacturers and service providers in the industry. The Utility Expo, known for attendees’ ability to test-drive equipment, attracts professionals from all utility sectors.

“We are looking forward to bringing the utility industry together again safely this September,” said Utility Expo Show Director John Rozum. “We worked very closely with Louisville Tourism and hotel partners to secure more rooms than ever before – but we still expect them to go quickly, so register early. We’re also in close contact with our partners at the Kentucky Exposition Center to ensure a safe experience for all.”
Attendees can select from three badge options, providing access for every day of the show. “The deluxe badge is a great option for attendees to maximize their time at the show,” said Rozum. “It includes your admission for all three days and access to over 60 on-demand education sessions that you can view after the show.”

The Utility Expo – A Learning Experience
One of the most valuable things The Utility Expo offers is its unique opportunity for you and members of your team to gain knowledge and skills through education – education that helps you stay ahead of trends and changes in our expanding, ever-evolving industry. The Expo offers a range of learning options.

“For many attendees, this will be their first show in well over a year and they will want to spend as much time as possible looking at the exhibits and all the new equipment,” said Rozum. “Earning professional development hours will be challenging, but we’ve made it easy with 17 field classrooms on topics from HDD to hydraulics to fleet management.”

Field Classrooms on the Show Floor
Field classrooms walk the show floor and share best practices on equipment utilization and identifying key features that may bring value to your business. Each class earns 1.5 professional development hours. 
Topics include:
• Fleet Management
• Fleet Accessories
• Aerial Devices
• Vacuum Excavation
• Utility Locating/Underground
• Hydraulics
• Contractor Pumps
• Safety
• Vegetation Management
• Site Prep and Clearance
• Technicians – Common Issues
• Electrical Hazards and Equipment
• Pipeline Maintenance and Rehabilitation
• Trench Safety

Field classroom details:
Length: 90-minute sessions
Price: $129 each

Who should attend: These are can’t-miss sessions if you are exploring new products or are new to the utility industry. Session participation counts toward professional development hours (PDHs). Learn more at

On-demand education, on your time.
New this year, you and your team leaders can access education materials at any time, from any place and immediately put your learning into practice. More than 60 sessions on critical information to keep your business competitive will be available to you beginning October 1.

Sample Topics:
• Safety
• Equipment Technology – Machine Control, Telematics, Autonomy, etc.
• Construction Technology – Drones, IoT, Job       Site, etc.
• Economic Update
• Business Best Practices
• Attract, Engage and Retain Talent
• DOT Updates
• Pipeline Solutions
• Underground Solutions
• Overhead Solutions
• Rehabilitation of Utility Infrastructure
• Damage Prevention
• Product Overviews

On-demand details: 
Access 60+ sessions at your own pace for a full year
Price: $79 (includes all sessions)

Where to Stay
After registering and selecting education options, attendees can secure their rooms in the official hotel block, which provides access to the show’s free shuttle service that is available between the Kentucky Exhibition Center and select official The Utility Expo 2021 hotels. Shuttles will operate during official show days, Tuesday, September 28 through Thursday, September 30.

And then there’s Louisville:

Louisville is proud to present the Show Us Your Badge program, a special discount program for show participants to use while in Louisville. Take advantage of special offers and discounts from the city’s most popular sites including retail shops, restaurants and attractions. Just present your name badge at locations around town to receive amazing discounts and offers. Learn more at ROCKING WEDNESDAY at Fourth Street Live! Free Concert! Don’t miss The Utility Expo’s street party as you rock out to The Crashers at Fourth Street Live! Wednesday, September 29. Concert starts at 7:00 pm.

Schedule of Events at The Utility Expo

Monday, September 27
Water Pavilion Education Program* | 10 am – 5 pm
Organized by Storm Water Solutions and Water & Wastes Digest;
 attend live hands-on demonstrations and engaging educational 
presentations. Professional development hours will be available.

Tuesday, September 28
Show Floor Open | 8:30 am – 5:00 pm
Water Pavilion Education Program* | 8:00 am – Noon
Field Classrooms* | 8:00 am – 4:00 pm
The Roundtable Discussions | 10:00 am – 1:45 pm

Wednesday, September 29
Show Floor Open | 8:30 am – 5:00 pm
Water Pavilion Education Program* | 8:00 am – Noon
Field Classrooms* | 8:00 am – 4:00 pm
The Roundtable Discussions | 10:00 am – 1:45 pm
Fourth Street Live! Free Concert | 7:00 pm – 11:00 pm 
featuring The Crashers

Thursday, September 30
Show Floor Open | 8:30 am – 2:00 pm
Bourbon, Beer & Bites Reception | 2:00 pm – 3:30 pm | North Lobby

For more information, visit
*Registration required. Check website for full program schedule.

Stay Updated
The Utility Expo (formerly known as ICUEE) was recognized by Trade Show Executive as the “Greatest Trade Show of 2019,” and is already preparing for 2021 being even better. Additional announcements about special events and promotions at the show will be made throughout the summer.




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