Uncertainty and Adaptability

My previous article – submitted in April – was written through the lens of uncertainty. That’s nothing new for this industry, but this was a different kind of unknown. There seemed to be less focus on items like whether Congress would pass a robust infrastructure bill (spoiler alert: they punted with 5 seconds on the clock in the fourth quarter). AED members were focused on keeping employees safe, preparing for a possible financial nightmare, and asking questions like “Is my business essential?” and “What is going to happen to that must-attend customer event this summer?” While we couldn’t be sure what would happen to all of the fun industry events you look forward to each year, AED was there to provide real-time information on the more essential questions.

Fast-forward seven months to October, and still, no one is entirely certain of what the future looks like (were they ever, though?). However, I’d wager that we will continue to see significant disruptors in technology, higher demand for businesses to ensure their workforce stays relevant with that technology, and an increased value placed on the workforce’s diversification. Just as the equipment industry adapted well to the new operating environment of COVID-19, I am confident AED members will continue to do so even after one of the most historic elections in modern history.

AED will continue to adapt as well – especially at the AED Summit, March 29-31, at The Mirage in Las Vegas. Hopefully, you have heard by now that we have pushed the 2021 Summit 10 weeks forward to allow for proper planning and implementation of protocols so we can provide a safe and productive environment. We know how much you value certainty in your business, so you can be confident that AED is going above and beyond to make sure you have an experience you are familiar with – even if it’s socially distanced!

In working with The Mirage, we will be complying with all CDC guidelines and venue protocols, and you can expect the use of face masks throughout, temperature checks and various hand sanitizer stations, with more to follow. 

Furthermore, AED will be jumping into the hybrid event model again, offering attendees the chance to virtually participate in the AED Summit. As we saw with AED’s Virtual Leadership Conference, it is a great way to get more people from your business involved and take away as much value as you can, whether from your desk, a hotel room, or the live breakout session.

As AED fully embraces new ways of providing its programs and services to its members, we are also staying mindful of your expectations. We strive to ensure all our virtual programming is fun, engaging and interactive – it’s certainly not “just another Zoom meeting.” Of course, you have to want to be there, staying on the cutting edge of new information coming out – like the AED Rental Report – or dusting off the cobwebs and reinforcing new ideas and reinvigorating your team – like at the virtual AED Foundation Sales Management Seminar (Dec. 1 and 3 and Dec. 8 and 10).

Even though uncertainty is prevalent – maybe more so now than ever before – AED members have, in large part, fared well in 2020. Some I have spoken to have even reported record years. 

AED is looking forward to whatever 2021 brings, and we will stay on our toes, ensuring you have a great source of information to turn to when you need it, whether in person or virtually. 

Oh, and did I mention – it’s never too early to register for Summit! Head over to today to get one step closer to being prepared for tomorrow.

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