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As a professional in the equipment industry, your involvement at Summit can play a significant role in your success for the coming year – especially during a CONEXPO year. You depend on your business relationships with your suppliers to be optimized and surprise-free. You need your leadership team’s skills to be razor-sharp and for them to be equipped with the latest industry information, and you need your business to have the best-in-class vendor relationships to meet the needs of your customers. There is no better place than Summit to prepare for a successful, customer-focused experience at CONEXPO. Companies that attend Summit have the advantage at CONEXPO. With so many industry leaders at Summit, companies save considerable time and money by having everyone come together to plan for the coming year in a matter of days rather than weeks or months.

Summit (Jan. 14-17 in Chicago) provides unrivaled access to the best equipment manufacturers and distributors in the world, according to our members. Many AED members attend Summit to have crucial meetings with their manufacturers and other business partners. When you are at CONEXPO, you want to be focused on your customers, not on having meetings. By attending Summit, you can knock all of this out in a short time under one roof and get everyone on the same page for CONEXPO (March 10-14 in Las Vegas). There is certainly no shortage of hospitality suites and CONDEX exhibitors to meet with in Chicago that represent manufacturers, equipment leasing and finance companies, and business service providers. With more than 70 suites and 120 exhibitors at Summit, there is something for everyone to help prepare for CONEXPO in Las Vegas.

In terms of education, there is no other opportunity like Summit’s education sessions that provide your team with new ideas and reinforce best practices. The knowledge that you gain from learning about the industry is worth every minute. Nothing tops the 30+ sessions that span leadership, management, rental, product support, sales and technology. Here are just a few that will help you prepare for CONEXPO:

- Where to focus your efforts to increase aftermarket revenue

- Differentiating your company from the competition

- Lowering client acquisition cost with in-market lead generation

- Key customer metrics to monitor for maximum revenue impact

- Merger and acquisition strategies

2020 is going to be a busy year for equipment businesses of all types. A best practice to prepare for it is to attend the only industry event that focuses on improving dealership operations, presenting new opportunities to support your customers, and strengthening new and existing business relationships with fellow dealers, manufacturers and service providers. I look forward to seeing you in the Windy City!

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