Former AED Chairman Paul Campbell Discusses Industry Experiences and Benefits of AED Involvement


I’ve worked in the construction equipment industry for 35 years. I started mowing lawns and pulling weeds at our company – Wheeler Machinery Company – while in high school in 1982.

Wheeler Machinery Company is a Salt Lake City Caterpillar dealership with a long history. Founded in 1926 by Herbert Landes and Jesse Wheeler as the Landes Tractor & Equipment Company, we had the distinction of being the very first Caterpillar dealership in the Intermountain West.

My father, Lyle Campbell, joined Wheeler Machinery Company in 1956. He and Don Wheeler assumed leadership of the company in 1971 and ownership control in 1981. I started doing odd jobs there the following year.

After college, I had decided to attend law school when my dad suggested I work the summer at Wheeler. I started working full-time in marketing, eventually moving to sales and, finally, to management. That summer changed everything, and the rest is history.

My two older brothers and I purchased the dealership from Don Wheeler and my dad in 1996. My brother Rob and I run the company today as president and executive vice president, respectively, and are in the process of transitioning the business to the third generation.

Wheeler Machinery Company sells, rents and services more than 400 Caterpillar-brand machines and power systems. We also offer sales, rentals and service for a variety of Trail King, Multiquip, Valew, Pioneer, Sullair, Metso and Trimble products and equipment. We are a dealer covering the state of Utah and parts of Wyoming and Nevada, and we serve the mining, construction and energy markets, primarily. Our focus is improving customer production while lowering their operating costs. This is accomplished through a tremendous investment in customer support capabilities and the finest experts in the industry.

The company’s headquarters sits on 80 acres in South Salt Lake City. The state-of-the-art facility is among the largest and most advanced equipment dealerships in the nation. Wheeler Machinery Company also has locations in Ogden, Lindon, Logan, Vernal, Salina, Cedar City, Hurricane and Huntington, Utah, as well as a branch in Ely, Nevada.

Safety is one of our company’s guiding principles, and our fierce commitment to providing a safe workplace is why we’re the number one Caterpillar dealer in North America for safety.

AED has been a part of our dealership from the very beginning, and we have been involved in all aspects of AED. My father was heavily involved in AED and was instrumental in getting me started on my own involvement with the organization. I first attended a Washington Fly-In with him shortly after joining Wheeler Machinery Company and was very impressed with everything the Association was doing. After that, I began regularly attending the various conventions and fly-ins. From the Washington Fly-In to The  AED Foundation and executive education, AED has been an integral part of our growth and history.

After being actively involved with AED for many years, I was asked to join the executive committee by Walter Berry, filling a spot that had become available. I served as chairman of the AED board of directors in 2008. I spent a few years on the board prior to that invitation and gained tremendous respect for the individuals involved in leadership positions in Oak Brook and around the country.

I was also previously a member of AED’s Government Affairs Committee, worked on AED’s Future Leaders Task Force and was an active member of AED of Utah, even serving as that organization’s president for a time.

My favorite thing about being AED chairman was the regular interaction with really great people. I was able to visit Canadian dealers and meet terrific people from all across the United States. I miss those interactions and look forward to renewing friendships at conventions and meetings.

To learn more about Wheeler Machinery Company, visit Wheeler Machinery Company is also on Facebook, Twitter, YouTube, Google+, Instagram and Pinterest.

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