February 2018

Meet Your Chairwoman

On The Cover: Diane Benck never set out to be a trailblazer. Yet, here she is. The vice president of general operations at West Side Tractor Sales on the outskirts of Chicago is the first woman to be named chairwoman of Associated Equipment Distributors (AED).


Eric Stiles
Let’s set the scene. A dealership salesperson is walking across the lot when he twists his ankle on a crack in the asphalt, causing him to fall on his hip.
Megan Mattingly-Arthur
The AED Foundation officially launched its Technician Certification Program in an announcement given at the AED/EDA 2017 Workforce Development Summit in New Orleans in September.
Frank Manfredi
Participants report reaping 40 percent of revenue from rentals, but few providing online equipment reservations
Christine Corelli
It’s not just about selling. It’s about communicating with your customers.
Lindsey Wregglesworth
Megan Mattingly-Arthur
Digga North America President Worked in Public Accounting Before Holding Executive Positions
Karen Algeo Krizman
Industry Seeing More Female Faces
Karen Algeo Krizman
Unintentional Trailblazer Diane Benck Is Breaking Down Barriers
Heidi Bitsoli
Berry Companies pairs up with The AED Foundation to invest in future of the industry
Sara E. Smith