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Ways to Recruit Despite the Workforce Crisis

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The country is currently facing a workforce crisis that costs us $2.4 billion per year in lost revenue for not having properly trained workers to employ. Qualified employees are especially important in the construction equipment industry, due to the strict training and safety standards required to operate safely and efficiently. In a 2015 report from the College of William & Mary, researchers found that 67 percent of manufacturer executives reported that their employees lack proper training and that businesses miss out on 9 percent of potential revenue due to the lack of a qualified labor force. When there aren’t enough trained workers to go around, companies lack the resources to expand their business and ultimately lose out on revenue.

But just because there are fewer skilled workers doesn’t mean you can’t expand your business. There are effective ways to attract new employees and build your workforce to ensure you succeed despite the shortage of skilled labor, and finding those employees doesn’t involve the traditional hiring process of posting on the company website and distributing fliers around town. 

Before starting your search for the ideal candidate, you have to determine whether you’re willing to put in the work to train an individual or if you want a more experienced worker. Either one is fine, but you have to be realistic in your expectations. Experienced workers won’t require as much training, but they will expect a higher salary and be harder to come by, while a less experienced worker will be more of a blank slate and require training. 

Industry-specific job boards
Modern methods of job recruitment are a double-edged sword – on one hand, online applications allow for a greater number of applicants to find your job opening and apply for your position. But on the other hand, the pool of candidates is so vast it can be hard for you to narrow your search to those with a very specific skill set, like the requirement to have training in certain equipment. Fortunately, job boards can categorize into specific industries, like the Construction Job Board Network, which caters to specific skill sets.

Social media 
Social media isn’t just for keeping up with friends and family anymore. Facebook, Instagram and Twitter are ideal places to advertise your brand and recruit potential candidates. People spend hours a week on social media. Posting weekly updates about company news and job openings will keep the public aware and interested in your brand, and in turn, attract the ideal skilled worker.

Trade schools 
Trade schools and associations are great places to recruit fresh new workers that are blank slates, and for employers to introduce their companies. Although students don’t have the most experience, there are programs that give them the chance to intern for companies and learn the ropes firsthand; for instance, Associated Builders and Contractors of Alabama, who has partnered with the state to create the Academy of Craft Training. The program has been hailed as an example of the public and private sectors working together to combat the workforce crisis, with programs in masonry, building construction, electrical, welding and plumbing. 

As long as you don’t mind investing a bit of training into fresh workers, trade schools are an ideal recruitment resource.

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