Meet Newman Tractor: A Construction Equipment Dealership With Roots in the Farming Industry

Rick Newman founded Newman Tractor in Boone County, Ky. (a suburb of Cincinnati) more than 40 years ago. Having grown up on a farm, starting a farm equipment dealership seemed like a natural fit. However, though the company’s name stuck, its focus changed over the years – from farm equipment to construction equipment.

“We started Newman Tractor in 1976,” Newman says. “This is our 42nd year in business. I grew up on a farm, so I knew a lot about the equipment that farms use. I started buying and selling farm equipment, but Newman Tractor kind of transitioned into a construction equipment dealership over the years, even though its name stayed the same.”


The shift in focus has been a great success for Newman Tractor. The company now offers sales, rentals, parts and service for Bell Trucks America trucks, Sany excavators and Morooka USA carriers – as well as Hyundai construction equipment and attachments – from locations in Kentucky and Florida.

“Newman Tractor serves the eastern half of the United States, and we do a lot of business globally because we buy and sell a lot of equipment overseas,” says Newman.

Newman Tractor’s hard work has not gone unnoticed. Over the years, the company has received numerous awards and accolades, including a Top 5 Dealer Award from Bell Trucks America. What sets Newman Tractor apart from the competition? According to Newman, it’s all about the customers.

“I think one of the main things that sets us apart from the competition is that we’re more in tune with our customers,” he says. “We know our customers’ needs better and we do a better job of attending to those needs. Being a small business, we don’t have the luxury of telling someone, ‘we don’t have it.’ If we don’t have what a customer’s looking for, we try to figure out a way to find it for them or make it work somehow. I think we’re maybe a little more flexible than some of the bigger dealerships.

“I like working with our customers to help meet their needs,” says Newman. “Working with the great people that we work with is one of my favorite things. I also like that no two days are the same – there’s a lot of variety.”

Newman Tractor joined AED for the first time earlier this year, after hearing about some of the organization’s offerings.

“A couple of other dealers in the industry suggested that we join AED because we’d get a lot out of it, so we joined primarily because of word of mouth. Colleagues told us what a good organization AED is and talked to us about some of the educational materials and leadership training courses they have. We’re looking forward to taking advantage of a lot of the different training materials.”

Most recently, Newman’s daughter Meredith, who serves as a project manager for the company, attended AED’s 2017 Leadership Conference in Sonoma, Calif.

Newman says his company has achieved its success thanks to its great employees and a little help from the Man Upstairs.

“The people in our company are the most important asset we’ve got – we’ve just been blessed. The Good Lord’s had his hand on our business and, if it wasn’t for that, we probably wouldn’t be here today. I truly believe that, if it wasn’t for Him, we wouldn’t have this business, so I’ve just got to give Him all the glory.”

To learn more about Newman Tractor, visit Newman Tractor is also on Facebook, Twitter and Google+.


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