CEDMag.com - April 2010 Articles

CEDMag.com - April 2010 Articles

Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920.

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CEDMag.com - April 2010 Articles

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APRIL 2010

Relationships Change More Than Just Ourselves
From the Chairman
Distributors have the ability to reverse the adverse, both locally and nationally.

Get What You Want – And What You Need
Editor's Note
Leave gut feelings and snap impressions at the door when you start hiring, eventually.

Hiring "Horsepower" in a Post-Recession Environment
Recruitment & Retention
Tips for employers in a time of slow but steady growth.

Sales Cover Lots of Sins
Aftermarket
But did we really know how much the good markets in the past were hiding from us?

Farewell, Tony
Washington Insider
The construction equipment industry lost a great champion in February with the death of my long-time friend and colleague Tony Obadal.

Crash Course for Turbulent Times
Inside AED
AED’s spring CFO Conference brings financial experts around the table
to address and assess conditions, opportunities, and dangers for
distributor executives.

Cut Professional Education Costs with Webinars from The AED Foundation
Groundwork
Four short sessions stretch managers’ competencies, not your budget.

Industry Beat
Industry Beat

Assessing Your Dealership's Asset Impairment Risk
Accounting

A two-step process to determine whether there’s a shortfall between rental assets’ fair value on your books vs. the carrying amount on your tax statements.

It's Not Easy Sticking to Your Quote
Product Support
Unless they can see through steel, dealers cannot always diagnose repairs perfectly, but some are tough enough to eat the difference between their quote and actual cost to keep customer relationships and trust intact.

Telematics is Opportunity Knockin' at the Dealer's Door
Technology
Dealers and manufacturers press on toward solutions that help end users make more of what they’ve got, with a technology that represents: a sale.

The Cost of Goods Not Sold
Profit Improvement
Striking a delicate balance that results in increasing sales volume without simultaneously increasing expense

Will Your Web Site Survive the Browser Wars of 2010?
WebSights
Consider the likelihood that customers are viewing your site in a browser other than Explorer, and how they may judge your company by what they see.

A Rising Star in Safety
Best Practices
Trico Lift takes safety to new heights with a culture that puts the bar above mere compliance.

Testing the 31 Percent Solution
On the Numbers
Actual CE dealer data reveals how much you need to cut in order to compensate for lost sales dollars.

Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED member dealers are unique in that they are each authorized, via contract with an original equipment manufacturer, to inventory, sell and service new machinery in a given geography. More than 90% of AED's factory authorized dealers rent construction equipment as well. The Associated Equipment Distributors strongly adheres to and strongly advocates principles of integrity, ethics and fairness. The AED urges its members to conduct their businesses ethically and compatibly with the free enterprise system and the laws which govern it. Contractors can locate factory authorized construction equipment dealers at the MachineMart® web site.
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