Take the Culture PlungeBy Christine Corelli
Article Date: 01-01-2012
Copyright(C) 2012 Associated Equipment Distributors. All Rights Reserved.
Get everyone in the dealership on board for a transformation – here are 12 steps to get you moving in the right direction.
Forget tough. Today, competition is brutal. Developing a reputation for exceptional customer service, better yet, a "Sales-Service Excellence Culture" is not optional. It is critical to your success. A sales person cannot sell or rent your equipment without being able to confidently communicate the product support your dealership provides. When they do sell, they know that your competitors will be circling in like a pack of wolves to take them away. If you want to gain more sales and be able to retain your new and existing customers, you and your entire sales team need the full support and dedication of everyone in your company.
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