Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920.

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Take the Culture Plunge

By Christine Corelli

Get everyone in the dealership on board for a transformation – here are 12 steps to get you moving in the right direction.

Forget tough. Today, competition is brutal. Developing a reputation for exceptional customer service, better yet, a "Sales-Service Excellence Culture" is not optional. It is critical to your success. A sales person cannot sell or rent your equipment without being able to confidently communicate the product support your dealership provides. When they do sell, they know that your competitors will be circling in like a pack of wolves to take them away. If you want to gain more sales and be able to retain your new and existing customers, you and your entire sales team need the full support and dedication of everyone in your company.

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Article Categories: Human Resources

Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED member dealers are unique in that they are each authorized, via contract with an original equipment manufacturer, to inventory, sell and service new machinery in a given geography. More than 90% of AED's factory authorized dealers rent construction equipment as well. The Associated Equipment Distributors strongly adheres to and strongly advocates principles of integrity, ethics and fairness. The AED urges its members to conduct their businesses ethically and compatibly with the free enterprise system and the laws which govern it. Contractors can locate factory authorized construction equipment dealers at the MachineMart® web site.
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