Professional Seminars at AED Summit Cover Range of Management Best Practices - Inside AED
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Professional Seminars at AED Summit Cover Range of Management Best Practices

CED Magazine

Article Date: 12-01-2010
Copyright(C) 2010 Associated Equipment Distributors. All Rights Reserved.

Managers Conference sessions, open to all registered attendees, are designed for branch managers, sales managers, rental managers, parts managers and service managers.

The AED 2011 Summit proudly announces the line-up of Managers Conference presentations taking place Jan. 26-28 at the Orlando World Center Marriott. Members are encouraged to register online now at Special price packages have been developed to make it more affordable to bring multiple managers from the dealership.
Five acclaimed presenters comprise Summit’s three-day program of professional education for dealer managers.

Wednesday, Jan. 26, 2 to 5 p.m.
All Managers
Isabel Perry presents - Safety ROI: Build a Safety Culture to Reduce Accidents and Costs
2011 is not the time for a cash drain in your dealership. Leading safety expert Dr. Isabel Perry will show you exactly how to improve the safety of your dealership to cut down safety costs and improve your bottom line.

Thursday, Jan. 27, 3 to 5 p.m.
All Managers
Don Buttrey presents - Sales Professional Negotiation
No matter what part of the dealership you come from, your ability to negotiate plays a crucial part in your ability to manage operations and drive profit. Learn the secrets of effective negotiation in this lively workshop. Don Buttrey works extensively in the equipment industry and understands the needs of dealers.

Friday, Jan. 28, 1 to 4:30 p.m.
Choose from three concurrent management tracks – branch managers are encouraged to attend any session (.15 CEU credit for one 3-hour completed track)
Session 1: 1 to 2:45 p.m.
Session 2: 3 to 4:30 p.m.

Parts & Service Track
Matthew Hicks presents -
Session 1 - Driving Dealership Performance and Profits through Parts and Service
Learn new methods and best practices to drive your dealership’s performance through the parts and service departments in this lively workshop.

Session 2 - Parts and Service: Contributing to Dealer Absorption
The absorption factor is crucial to your dealership’s health – and aftermarket contribution is crucial to the absorption factor. Learn how to manage this important metric to improve profitability. Matthew Hicks is with Currie Management Consultants.

Sales Track
Rick Farrell presents -
Sessions 1 & 2 - In Sales? Stop Selling
Sales people should stop selling, presenting, answering objections and closing and should instead play the role of a "change agent." Central to this presentation is the concept that salespeople have to adopt a "CEO mentality." Rick Farrell is President of Tangent Knowledge Systems.

Rental Track
George Keen presents -
Session 1 - Obeying the Rules of Rental
Identifying the benchmarks of a profitable and successful rental operation – with emphasis on return on equity, assets and commitment.

Session 2 - Keep It, Fix It or Flip It
Managing the rental fleet, maintenance expectations, age and retention, developing a fleet rotation that creates good used equipment, and customer loyalty.

George Keen is with Currie Management Consultants.

Proposed New Members

Arrow Material Handling Products
Kansas City, MO

Ditch Witch of Tennessee
LaVergne, TN

XAPT Corporation
Miami, FL

This list is published each month as required by AED bylaws. Comments on the applicants should be directed to AED President Toby Mack at 800-388-0650 ext. 326 or
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