Better Managers Mean Better Business - Groundwork
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Better Managers Mean Better Business

CED Magazine, July 2010

Article Date: 07-01-2010
Copyright(C) 2010 Associated Equipment Distributors. All Rights Reserved.

Introducing the new Management Essentials Certificate – economical, position-specific education tracks from AED University for branch operations, parts and service managers

The knowledge, skills, and competencies of your key managers comprise the backbone of your business. Labor-market experts recommend continuous training beyond initial qualifications to maintain, upgrade and update skills throughout an employee’s working life - even more so for your management team. The AED Foundation has analyzed its many professional education offerings and identified four inexpensive, position- and industry-specific sessions in three department tracks to create The Management Essentials Certificate.
We’ve simplified the course selection process with a collection of core training modules that will ensure a solid foundation of skills and competencies for branch operations managers, parts managers, and service managers.
Each track costs a total of $1,180 and is billed in four separate invoices for each course shipped on a 30-day rental. Once managers complete The Management Essentials Tracks, they’re half way to achieving AED Management Certification. 
AED Management Essentials programs consist of the following courses:
Branch Operations Management
  • People Management 101
  • People Management 102
  • Sales and Customer Management 101
  • Financial Management 101
Service Management
  • Service Management 101
  • Service Management 201
  • Financial Management 101
  • People Management 101
Parts Management Essentials Course
  • Parts Management 101
  • Parts Management 201
  • Financial Management 101
  • Sales & Customer Management 102                  
Start now! To choose your Management Essentials Track in branch operations, parts or service, go to and request your login. For more information, call Carol Schrader at 630-468-5113 or e-mail
AEDUniversityFall Seminars
20, 22, 24 Webinar: Service Management with Ron Slee
22-23       Excellence in Branch Management with Al Morgan
30            Webinar: Lunch and Learn with Time Service Consulting
4-5           Parts Management Unit I with Ron Slee
6-7           Service Management Unit I with Ron Slee
7             Webinar: Lunch and Learn with Time Service Consulting
11-12       Parts Management Unit III with Ron Slee
13-14       Service Management Unit III with Ron Slee
14-15       AED’s CFO Conference

3-4        High Performance Parts and Service Strategies, Steve Uible and George Wacaser

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