The Dealer’s Guide to ICUEE - ICUEE
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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The Dealer’s Guide to ICUEE

CED Magazine, September 2009

Article Date: 09-01-2009
Copyright(C) 2009 Associated Equipment Distributors. All Rights Reserved.

The International Construction and Utility Equipment Exposition is Oct. 6-8 at the Kentucky Fair & Exposition Center in Louisville, Ky.


ICUEE, also known as The Demo Expo, is the biennial exposition for demonstrations of construction and utility equipment. At ICUEE, attendees can operate the equipment themselves and explore the newest products and innovations in the industry. The broad spectrum of equipment available to operate is the ultimate in competitive comparisons. An extensive education program complements displays of the latest equipment technology and product innovations.

ICUEE attracts those involved in the electric, phone/cable, sewer/water, gas, general construction, landscaping and public works segments. An estimated 25,000 industry professionals from around the world are expected to attend ICUEE 2009 and the co-located H2O-XPO.

ICUEE 2009 is expected to attract 850 exhibitors taking 1.18 million net square feet (109,622 square meters) of indoor and outdoor exhibit space (equivalent to more than 27 acres). Equipment displayed includes but is not limited to: all-terrain carriers, attachments, components, earthmoving, environmental, light, overhead and maintenance, material handling, recycling, safety, testing, transportation, trenching, trenchless, trucks, and utility materials/supplies.

Exhibit hours are:
  • October 6, 8:30 a.m. to 5 p.m.
  • October 7, 8:30 a.m. to 5 p.m.
  • October 8, 8:30 a.m. to 3 p.m.

 AED is a supporting organization of ICUEE. CED magazine proudly presents pertinent details for AED member dealers attending ICUEE.

Ride and Drive Demo Area

In the Ride and Drive demo area,
attendees can test drive commercial vehicles “on the open road” to better evaluate not only the trucks but also engines and components, including transmissions, power systems, clutch and brake systems, safety and collision warning systems, fleet, fuel and GPS management systems, and hybrid and alternative fuel systems.

Hands-on working equipment demonstrations at ICUEE also take place in outdoor exhibit space that is suitable for shallow digging, in addition to areas for deep digging. Hard-asphalt outdoor exhibit space accommodates above-ground and overhead demonstrations.

Things to Know Before You Go

Deadline to make reservations is Friday, Sept. 11. Reserve your hotel room for immediate confirmation by
  • Web: Visit and download the official Hotel Reservation Form 
  • Phone: 800-221-3531 or 212-532-1660 (9 a.m.-7 p.m. EST)
  • Fax: 212-532-1556
  • Mail: Travel Planners/ICUEE 2009 Housing
          381 Park Avenue South, New York, NY 10016
Shuttle Bus
Booking your hotel through the official ICUEE 2009 hotel block gives you access to ICUEE’s free shuttle service, helping you save valuable time and money on travel. Shuttles are available to and from the Kentucky Exposition Center at all official show hotels on Oct. 6-8, 2009.

Airport Transportation
A variety of shuttle, limousine and taxi services are available at the Louisville International Airport. For more information on these ground transportation options, please visit the Louisville International Airport Web site.

Travel Discounts
Travel Planners will serve as the official travel coordinator for ICUEE 2009. Travel Planners will provide custom itineraries with the lowest applicable airfares and best journey time.

Fly on American Airlines, the official airline, and save 5 percent off of their lowest applicable fares.
To receive the exclusive discounts, contact Travel Planners from 9 a.m. to 7 p.m. EST, Monday through Friday.
  • Toll-free at 800-221-3531 or 212-532-1660 (outside the U.S. & Canada)
  • Email:
  • Book through Travel Planners online or go to
          Or you may call American Airlines directly at 800-433-1790 and reference #A38H9AE. 

Car Rental
Avis Car Rental offers special meeting rates available to ICUEE attendees. Contact Travel Planners or Avis to make reservations.
  • Toll-free at 800-221-3531 or 212-532-1660 (outside the U.S. & Canada)
  • Avis: 800-331-1212. AWD Number: G028384
  • Book online at

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Article Categories:  Current Events  »  Trade Shows