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Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Industry Beat

CED Magazine, July 2009

Article Date: 07-01-2009
Copyright(C) 2009 Associated Equipment Distributors. All Rights Reserved.

Dealer’s Repower Program Assures Compliance
By Mike Lazzara

Fleet Tier requirements create opportunity for customer service, product support business, as Michigan dealer also helps find grant dollars.

The construction industry is facing a “green” tsunami. Many states are in the process of adopting stringent regulations with steep penalties similar to those in California, and contractors are finding an increasing number of construction projects requiring information about the contractor’s equipment fleet “average Tier level.” Even if the construction project requirements don’t call for emissions or Tier levels, the state or local agencies may require it. In either situation, it’s the responsibly of the equipment owner to comply with emission requirements. 

Contractors moving throughout their own states or crossing state lines in order to keep employees working have complicated the task of compliance. But those with an emissions reduction strategy for their fleet may have a competitive edge and find this can make the difference between being awarded the job – or not.

In January this year, Michigan CAT launched an Emissions Repower program to help its customers stay as competitive as possible. The dealership starts by performing an emissions fleet analysis to establish the current average Tier level of the fleet. After the emissions fleet analysis, they target specific machines to repower with a Tier 1 or higher engine. Caterpillar currently has a significant number of replacement emissions engines available, with many more in the pipeline. Repower solutions often encompass a variety of complexities, including: a new radiator, after cooler, fan, sheet metal fabrication, engine-mounting modification and electrical harnesses. The dealer’s trained technicians perform all installations to ensure all systems are operating correctly.

Michigan CAT also offers financial assistance toward completing an emission repower. The company says it’s one of few that have successfully formed a coalition with a nonprofit organization, in this case, Clean Energy Coalition, to use EPA grant money toward qualifying repowers. These funds help customers offset much of the cost of emissions upgrades.

The Washtenaw County Road Commission is taking advantage of the program and is upgrading a 1994 140G motor grader that has more than 14,000 hours on it.

“This machine had a transmission failure in October 2008. We knew that we had to put this piece of equipment back into the fleet, so I contacted Michigan CAT to find out what it would cost to do an upgrade of the transmission,” said Bob Berger, equipment supervisor for the Washtenaw County Road Commission. “This was not something we had budgeted for. We have a diminishing capital budget for equipment just like most agencies. This was an expense we did not anticipate. But we had an essential piece of equipment that had a transmission failure and we needed to do a significant repair. We knew that we had other deterioration in the power train and the last thing we wanted was to replace an expensive transmission, put it back in service and then have a major engine malfunction.

“Two of the goals of the Washtenaw County Road Commission Board of Commissioners are to be good stewards of the public’s money and to be sensitive to the environment,” Berger continued. “The board is quite committed to improving our cost effectiveness and reducing our impact on the environment anywhere that we can.”

The commission worked in conjunction with Michigan CAT to bring a cost comparison forward to its board, looking at the repair, upgrade and purchase options.

“At the end of the day, the power train rebuild program was the most economical solution for our agency, and our board unanimously approved it on March 2,” said James D. Harmon, P.E., director of operations, Washtenaw County Road Commission.

Lashley Tractor Sales Employee Reaches 50-Year Milestone
Finding and retaining loyal employees is a recurrent issue for equipment dealers – but not for Lashley Tractor Sales. In June, Service Technician Charlie King celebrated his 50th anniversary of employment at the company.

“Charlie is one of those rare employees who care greatly about the customer and doing the right thing,” said Jeff Lashley, chief executive officer of Lashley Tractor Sales. “We at Lashley Tractor Sales could not be more proud to call Charlie our employee.”

When King began his career in June 1959, he says he had no idea that he would be working in the same location 50 years later. Formerly known as Ponce de Leon Tractor Co., today Lashley Tractor Sales is a New Holland and Kubota dealer with three locations in Lithonia, Atlanta and Griffin, Ga.

Foley Inc. Hosts Energy Conference for Engineers, Developers
Foley Inc., the Caterpillar dealer for Northern N.J., Staten Island and Bermuda, hosted an educational conference June 10 on the New Jersey Energy Master Plan and the application of Combined Heating and Power (CHP) at the Double Tree Hotel & Executive Meeting Center in Somerset, N.J. More than 100 industrial, institutional and commercial energy consumers, as well as energy engineers, developers and other interested parties attended.

Government grants and loans are available now to implement CHP systems at both state and federal levels, which will help fuel public sector energy savings project contracts and financing for facilities that generate electricity from renewable resources such as solar, wind and landfill gas. 

Speakers included: Scott Yappen, business development manager, Foley Power Systems,ƒnMike Kubas, vice president of power systems,ƒnPatrick Barrett, market professional, Caterpillar Inc., Johnathan Coleman, vice president of Concord Engineering, and Joe Amabile, sales manager, Foley Power Systems. In addition, four guest presenters gave CHP case studies from four different facilities currently operating in New Jersey.

“We believe it is important for engineering firms to fully understand the NJ EMP and to consider systems such as CHP to generate the most efficient energy possible,” said Amabile. 

Honnen Acquires Scott’s Deere Dealerships
Honnen Equipment Co. has acquired the assets of four John Deere Construction & Forestry dealerships from Scott Machinery Co., which it will add to its six locations currently serving Colorado and Wyoming.

The acquisition, which closed May 1, includes Scott’s facilities in Salt Lake City, Ogden, and St. George, Utah, and Idaho Falls, Idaho. The purchase will expand the sales and service network for John Deere Construction & Forestry products, Hitachi products and Wirtgen Group products for Honnen Equipment Co. Terms were not disclosed.

With a new focus as the area’s exclusive Bobcat dealer, Scott Machinery will continue to operate as Intermountain Bobcat.

“We’re excited to give our full attention to the Bobcat line,” said David Scott, president and CEO. “With 40 years of industry experience in the Intermountain area, we’re well positioned to become the compact equipment leader by providing excellent service, supporting industry-leading projects, and continuing our tradition of total customer satisfaction.”

Intermountain Bobcat will retain its Utah locations in Salt Lake City, Orem, and Cedar City, Utah, and has opened a new location in Idaho Falls, Idaho.

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Snorkel Issues Warning on Boom Sensors
Aerial work platform manufacturer Snorkel has uncovered a potential issue with a small number of boom lifts produced between 2000 and 2003. Machine models TB120, TB126J and PRO126 may not be fitted with the proper number of boom sensors.

Jeff Eckhardt, engineering manager for Snorkel International, says owners should “check all machines from these three lines. It is vital that they conduct checks on the boom angle and length sensors and retrofit additional sensors where appropriate.”

A full service bulletin covering this potential issue is available online at

Ditch Witch Dealer Hosts First Open House in Columbus Under New Management
On June 5, the Columbus branch of Ditch Witch of Ohio, Western Pennsylvania and Western New York hosted its first Open House since moving under the leadership of general manager Matt Di Iorio, former AED executive vice president and COO. Di Iorio (center) was joined by executives from The Charles Machine Works, including CEO Tiffany Sewell-Howard, as well as Kurt Andrews, dealer development (far right), and Shan Kirtley, director of sales and marketing.

Case Dealer Has “Block Party” With Heart
Miller-Bradford and Risberg (MBR) hosted a Case “Rockin’ Block Party” at its Sussex, Wis., branch and corporate headquarters on June 4 in celebration of the 40th anniversary of Case’s manufacture of its skid-steer loader. Case Vice President, North America, Jim Hassler (right) and MBR owners Mike Soley Jr., president (not pictured), and Dan Soley, executive vice president (left), used the occasion to present Habitat for Humanity’s Sara Kierzek with a donation – the organization will break ground for its 400th home this summer. Case employees were set to build their third HH house June 15-19.

Cookout, Demos and Prizes for Customers
Case Construction equipment dealer Monroe Tractor hosted an open house at its Albany, N.Y., facility May 15. More than 100 people were drawn to the facility for roasted pig, chicken, beverages and Case construction equipment demonstrations. Several raffle prizes were given away, including $3,000 in gift certificates for parts and service purchases at Monroe Tractor. An 850L dozer, equipped with a GPS unit from JC Smith, Inc., was on-site to test drive. Also available for hands-on demonstrations were the Case 921E wheel loader and the Case 350B excavator.

In the News
Oscar M. Cooke, president of Cooke Sales & Service Co. in Chillicothe, Mo., for more than 50 years, passed away May 9. He was 84. He is survived by his wife Pat, son, daughter, a brother and one sister, six grandchildren.

Rudd Equipment Co., headquartered in Louisville, Ky., has reached an agreement with Volvo Construction Equipment (Volvo CE) to assume the sales and marketing of Volvo road machinery products at its branches in Charleston, W. Va., as well as Pittsburgh and Clearfield, Pa. For many years, these branches have provided sales and service for Volvo’s construction and compact equipment. The road machinery product line includes soil and asphalt compaction, Blaw-Knox and ABG paving, milling and road maintenance equipment. Rudd Equipment is also the authorized Volvo CE dealer for all or parts of Illinois, Indiana, Kentucky, Missouri, Pennsylvania and West Virginia.

Access equipment manufacturer JLG Industries, an Oshkosh Corp. company, has announced organizational changes that will strengthen the company’s global sales, service and marketing organizations.

Tim Morris has been promoted to senior vice president – sales, marketing and customer support. In his new role, Morris will lead the development and execution of global distribution, customer support and brand management strategies. In doing so, he will work closely with the respective marketing, sales and customer support leaders in developing an integrated, global vision and strategy for JLG.

JLG also announced the promotion of Chris Mellott to the position of vice president – market development and sales, Americas. Mellott will be responsible for all sales, customer service and Ground Support aftermarket services for the Americas.

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