Case Donates Engine to Tech School - Industry Beat
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Case Donates Engine to Tech School

CED Magazine, June 2009

Article Date: 06-01-2009
Copyright(C) 2009 Associated Equipment Distributors. All Rights Reserved.

McKeel Equipment, a Case dealer, helped orchestrate the donation.  

When Murray-Calloway County Area Technology Center (MCCATC) was looking to add a diesel course to the school’s engine curriculum, Case Construction Equipment and Fiat Powertrain Technologies (FPT) delivered. Three months after learning about the school’s need, Case dealer McKeel Equipment engineered the donation of a new Case diesel engine.

Last fall, MCCATC Principal Dennis Harper told his school’s advisory board about his desire to add diesel engines to his class curriculum – it happened that Andy McKeel, sales manager at McKeel Equipment, had been participating on that board for six months.

“We would most likely be the ones hiring anyone who goes through the course since we are the only diesel repair shop in town,” said McKeel, “so the addition of the diesel training benefits our business. At the same time, it gives the students broader choices when they graduate.”

Dan McKeel, general manager and president of McKeel Equipment, contacted Case Construction Equipment in Racine, Wis. He was soon introduced to Bill Seidel, the company’s vice president of product marketing. As a result of the connection, Case/FPT donated a 125-hp, fuel-injected, Nef 4-cylinder common rail diesel engine to disassemble and rebuild in the class.

“It is important for Case to improve the competency of technical students across the country,” Seidel said. “With the cooperation of one of our sister companies, FPT, we were able to deliver a new 4.5-liter turbocharged engine.”

Case also supports The AED Foundation’s efforts to “grow sustainable sources of high-quality entry-level technicians through its Vision 2012 program. The Foundation is working to partner with post-secondary schools around the country, which will ultimately graduate 1,200 qualified technicians annually.

“It’s widely known that there’s a shortage of qualified technicians in the construction industry,” said Seidel. “Case believes that the hands-on experience in troubleshooting and repairing engines will interest students in the construction side of diesel engine repair and maintenance work.”

In addition to the new engine, McKeel Equipment also donated older Case diesel engines so students are exposed to different types of equipment. McKeel Equipment executives have also offered to participate in classroom programs and bring their professional staff of mechanics to the school.

Tramac Corp.’s Nelson Ealey Has Passed

Tramac Corp. is saddened to announce the sudden passing of Nelson Ealey, vice president and general manager of Tramac Corp. He was 58. After a career in the insurance business, Ealey started with Tramac as a consultant in 1989 and helped to set up a new and modern information system. He became the controller and vice president of finance and administration for Tramac and was later promoted to sales manager and then to vice president of sales. After most of the assets of Tramac were purchased by Ingersoll-Rand, Ealey helped in the transition and then returned to Tramac to lead the company’s boom and attachment business. He is survived by wife Ginger and daughters Jennifer (granddaughter Noelle) and Katie (Andy).

Friends, Colleagues Remember Geith's Brendan English

Brendan English, 49, former president of Geith Inc., Petersburg, Va., died March 5 at his home in Chesterfield, Va. Originally from Salterstown, Dunleer, Ireland, English is credited with establishing Geith’s operations in North America.

It was under his influence that Geith grew exponentially in the excavator bucket and attachment markets. His career with Geith started in 1979 when he was hired as a product engineer. By 1997, he had become a co-owner of the company as part of a management buyout and remained so until the acquisition of the company by Ingersoll Rand in 2006. English stayed on as a consultant until he retired early in 2007.

Friends in the industry were deeply impressed with English’s intelligence and business savvy and many remarked on his success throughout his career. Universally, however, his friends’ fondest words were for the man as a person and each one, with a wink and a smile, spoke of how he was that rare soul who carried fun and life with him to every occasion, and made it irresistibly contagious.

He spoke, according to Kent Hogeboom, sales representative, Construction Equipment Guide, “with a thick Irish brogue. He was very, very proud of his Irish heritage and visited friends and family in Ireland several times a year. Every year for AED he would rent an Irish pub and have a party for his customers. You had to be personally invited to get in and you had to get there early to see Brendan because everyone wanted to see him. People would get to AED and immediately start asking, ‘Where’s Brendan’s party?’ Those were the most memorable parties in the industry, no question. Brendan was brilliant and funny and he made that company work.”

Close friend and colleague Keith Lynch spoke for many in the industry when he offered words about both the man and his work.

“I was close to Brendan. He was not just a boss, but also a friend. I covered the northeast selling attachments for Brendan and spent many a long week on the road with him. Everyone loved his crazy ways and we all have many stories to share. Brendan loved the construction industry and most of all he loved the people who worked in the industry. He always had a heart for businesses that fell on hard times and went out of his way to help them, even if those businesses owed him large sums of money. Brendan was the heart and soul of AED and CONDEX. He hosted parties for his customers that had everybody talking for the year to follow. We loved him very much and he will be dearly missed by us all.”
English is survived by wife Margaret, daughters Nicola Pully and Lindsey English, son-in-law Chris Pully, grandson Liam Pully, brothers Kieran and John and sisters Rosaleen, Claire, Anne, Bernadette and Sara and many, many friends.

Reprinted with permission from “Construction Equipment Guide.”




George Bragg, 67, founder of Bragg Company (Bragg Crane and Rigging, Bragg Crane Service, Heavy Transport, along with Coastline Equipment and Total Western Inc.) passed away March 28 in Duarte, Calif. at the City of Hope National Cancer Center. He is survived by his wife Marilynn; sons, Scott (Stephanie) and Chris (Debi); daughter, Suzanne Coffin (Erik); mother-in-law, Alice Watts; brother, Steve; sister, Mary Ann Pool; and grandchildren, Cameron, Kelan, Hayden, Rilee and Madisen Bragg, Allyson and Samantha Coffin. In an announcement to AED, Bragg’s family wrote, “His passion and leadership in our company and the industry have created opportunities for all of us to strive to raise industry standards. Our family thanks you for your support over the past months and the months ahead of us.”

Sandbagger Assists Troops in Iraq

Sandbags used to protect the sleeping quarters of the soldiers in Iraq are repaired or replaced once a year. Sgt. 1st Class Shaun Jones, who is assigned to the 2nd of the 135th General Support Aviation Battalion of the National Guard Aviation Brigade, along with 42 soldiers in the motors section, were tasked with replacing the sandbags surrounding 64 sleeping quarters.Jones and his unit replaced approximately 800 square feet per building of sandbags – with the help of The Sandbagger. Jones found a Sandbagger machine listed as unrepairable. “When we saw the unit, it seemed to be in good shape,” he said. “When we inspected the machine, we found that it was broken because of bad gas in the engine. The auger, gearbox and framer were in perfect condition. We also made a new foot pedal and repaired some of the linkages.” The Sandbagger unit can fill up to 1,600 bags per hour. With the help of The Sandbagger, it took seven days, working 18 hours per day for the soldiers to finish the job – a task that could have easily taken two to three times as long.


Satoshi Iida has been named president of Kubota Tractor Corp. He has been with Kubota for 29 years and served in the company’s engineering, utility tractor and construction equipment divisions. He most recently served as president of Kubota Europe in France. Kubota manufactures a complete line of tractors, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles.

Michael G. Flynn has been appointed regional sales manager for Rogers Brothers Corp., covering New York and New England. In his new role, Flynn will be responsible for product education, sales training, customer service and selling trailers. He brings more than three decades of experience to the position. Rogers Brothers Corp. manufactures lowbed, fixed and detachable gooseneck and tag along trailers.

NorAm Construction Equipment has appointed six new dealers to sell and rent the NorAm 65E compact motor grader. The dealers are: Yellowhouse Machinery Co., with five locations in west Texas; Western Plains Machinery, with five locations in Montana and three in Wyoming; Groff Tractor & Equipment, with two locations in western Pennsylvania; Alma Tractor & Equipment in western Arkansas; RTL Equipment Co. with locations in Iowa and Nebraska; and James River Equipment with six branches in Virginia.

Terex Aerial Work Platforms (AWP) has appointed David Gillrie global general manager for the telehandler product line. In his new role, Gillrie will be responsible for leading the telehandler product line by assessing customer and market needs around the world, identifying new product ideas and sales channels, setting production to meet demand, establishing pricing and developing marketing and sales tools. Terex AWP is a business unit of Terex Corp., a diversified global manufacturer.

Faris Machinery Co., Commerce City, Colo., has announced two new appointments. David Barthel has been appointed key account manager. Joe Keefe has been appointed district manager for Denver and northeast Colorado. Both Barthel and Keefe will be based at the Commerce City location.

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