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Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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CED Magazine, December 2008

Article Date: 12-01-2008
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.

Make Plans to Attend INTERMATThis global trade show takes place in April. INTERMAT, one of the three largest international construction industry trade shows in the world, returns to Paris April 20-25, 2009 at the Paris-Nord Villepinte Convention and Exhibition Center. Held every three years, INTERMAT is the meeting place for key players in equipment and techniques for the public works, construction and materials industry. The show hosted more than 1,300 exhibitors and more than 209,000 international visitors in 2006.
New for 2009: INTERMAT will highlight sustainable development with a special focus on sustainable products – underscoring the importance of environmental issues to all countries. A sustainable development contest has been created as part of the 2009 Innovation Awards, which showcases global innovation. Product entries will be judged for productivity improvement, simplification of maintenance and ease of use. In addition, the ECO Public Works Showcase will function as an open forum where visitors and exhibitors can discuss concrete projects such as designing specific materials suited for “green” specifications.
INTERMAT 2009 also has widened to new sectors including mines, quarries and drilling; equipment, components and accessories; and handling and logistics. As always, INTERMAT will also feature an outdoor demonstration area, giving exhibitors space to show visitors their machines in action. For complete information, visit
Western Power & Equipment Assets Sold to Case Case Construction Equipment has completed the acquisition of select assets of Western Power & Equipment of Vancouver, Wash. As a result of the acquisition, the company is now called Case Power and Equipment. With eight locations in California, Nevada, Oregon and Washington, each dealership sells, rents and services Case construction and industrial equipment.“We made this acquisition to ensure that existing and prospective Case customers continue to receive the top-caliber construction equipment and support they need,” said James Hasler, vice president, Case Construction Equipment. “Case Power and Equipment serves an important geographic region, and we are committed to expand the customer relationships developed by Western Power & Equipment.”In addition to the company’s name change, Case customers will see a noticeable difference at each of the eight locations, including planned upgrades of the existing facilities and infrastructure. To better meet the rental needs of local customers, the company is adding a full range of construction equipment to its rental fleet. To keep equipment running more efficiently on the jobsite, the company introduced the “Power Plus” program in which an employee will inspect a customer’s new machine seven times within the first year of service. Each location will soon feature the new Case Power and Equipment signage. The company’s new Web site,, also lists the products, services and hours of operation of each branch.For more information, visit

Dean Machinery Unveils New HeadquartersDean Machinery, a Caterpillar dealer based in Kansas City, Mo., opened new headquarters on Oct. 13. The 25-acre campus features two major buildings that provide the company with more than 180,000 square feet of increased service bays, parts capacity and added state-of-the-art resources.“We made a significant commitment to build this facility,” said Lori Dean, Dean Machinery’s president. “It’s an important tool that was necessary to continue providing the best possible experience and most complete support resources to our customers. The new headquarters is a clear indication of our commitment to our customers, our employees, the industries we serve and the Kansas City community.” The main shop, which encompasses 27,000 square feet, can serve up to 18 large machines at once. It has an all-season climate management system with advanced contamination control to provide a consistent, maintained environment that supports quicker, longer lasting service repairs while providing a comfortable year-round working environment for service technicians. Also included is a 45,000 square-foot warehouse for parts and inside component storage. The main building also accommodates a 25,000 square-foot specialization shop, which features an enclosed clean room for longer-lasting hydraulic repairs and improved response times, minimizing contamination issues. A second building behind the main shop houses the track press, welding and fabrication areas, the machine shop and more. An additional 10 acres located just west of the current campus provides room for future growth.The campus features the latest advances in sustainable technologies. The entire main facility is engineered as a closed environment, which means it’s sealed from the outside climate for more efficient energy use. The building is designed to take maximum advantage of natural light and motion detectors control lighting in many areas to reduce electrical usage. All possible materials are recycled, including paper, cardboard and plastics. The campus takes advantage of an array of onsite renewable energy sources such as the waste oil, which is used for heating. Every chemical and cleaner is environmentally friendly – all the way down to the hand soap in the restrooms. Dean Machinery Co. employs more than 320 people at 11 locations in Missouri and Kansas. About 170 employees have moved to the new headquarters.
Case Delivers 50 Armored Backhoes to U.S. ArmyCase Construction Equipment has produced the first 50 armored backhoe loaders (BHLs) for the U.S. Army as part of a five-year contract for a total of 626 Case backhoe loaders. Manufactured at the Case plant in Burlington, Iowa, these 50 units were deployed in October to Southwest Asia to support military efforts in Afghanistan and Iraq. Another 150 non-armored Case backhoe loaders for the U.S. Army are also in production in Burlington to meet delivery requirements stateside in November.“The U.S. Army chose Case for this contract based on our ability to support equipment with parts and technical service wherever our soldiers are serving around the globe,” said Jim Hasler, vice president, Case Construction Equipment. “The Case armored and non-armored BHLs are built to U.S. military specifications and are designed to provide the men and women in the U.S. armed forces with a safe, productive working environment.” Exterior cab panels on the Case BHL are interchangeable to match any threat environment, enabling the machine to quickly transform from a standard to fully-armored configuration. Designed for enhanced operability and survivability, the spacious cab stays cool in the hottest climates. The cab features the Visibility Improvement Package (VIP), which includes four external cameras and three internal monitors that provide ground level vision to the entire work area from the protected cab, without exposing the operator to danger.Case is the first construction equipment manufacturer to incorporate armor into equipment during production and the first to install a camera system on a machine during production. 
In the News Godwin Pumps recently opened its 25th branch location in Long Beach, Calif., and added a depot in Albany, N.Y. The new facility offers 2,400 square feet of office space, 12,000 square feet of building space and 75,000 square feet of yard space. In Albany, N.Y., Godwin has opened a facility with 1,500 square feet of office space, 6,000 square feet of shop space and an acre of yard space.
In addition, Godwin Pumps has also announced marketing and communications promotions. Brian Gassler has been promoted to marketing manager, and Stephanie Morgan has been named corporate communications manager. As marketing manager, Gassler will be responsible for the day-to-day operations of the marketing department, including media advertisement, trade shows, customer relationship management (CRM), lead fulfillment and consistent marketing support of the company’s branch offices. Morgan will be responsible for developing the Communications Department, with responsibility for external and internal company communications.
Godwin Pumps maintains a fleet of over 6,000 portable rental pumps and 3,200 pieces of related equipment for use in dewatering in construction, mining and quarrying; in drinking water supply; and in wastewater bypasses in municipal, industrial and environmental markets. LiuGong Construction Machinery N.A. has appointed Frank Martin Sons., Fort Kent, Maine, its newest authorized dealer. Frank Martin Sons will be representing LiuGong’s line of wheel loaders, excavators, skid-steers and compaction equipment. LiuGong has been manufacturing construction equipment for 50 years, and is now taking its products to markets outside of China. United Rentals has announced plans to close 30 more branches in the fourth quarter, bringing the total branch closings in 2008 to 61. The announcement came during the company’s third-quarter conference call in late October. According to Michael Kneeland, United Rentals CEO, the reduction represents 10 percent of the company’s entire network. Of the branches that are closing, United Rentals plans to sell off 20 percent of the fleet and repurpose 80 percent, said Kneeland. The reduction reflects the acceleration in the company’s end markets. Trico Lift, a New Jersey-based aerial work platform dealer, recently celebrated a milestone – its first anniversary. October marked the company’s first full year exclusively devoted to the aerial work platform market. Since last October, the company, a former division of Trico Equipment, has added 700 new machines to its fleet. Other accomplishments include the opening of a 28,000 square foot fleet maintenance and rebuild center in New Jersey and the launch of the company’s new Web site,

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