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Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Industry Beat

CED, August 2008

Article Date: 08-01-2008
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.

Flagler CE Buys Penn-Jersey Machinery Both companies represent Volvo Construction Equipment. FlaglerCE Holdings, the parent company of Flagler Construction Equipment, has acquired Volvo CE-owned Penn-Jersey Machinery of Lionville, Pa. Penn-Jersey and Flagler have been Volvo Construction Equipment dealers since 2003 and 2004, respectively. Penn-Jersey will continue to operate under the Penn-Jersey Machinery name from its present headquarters, and provide sales and service of Volvo Construction Equipment products from its established branches in Lionville and Philadelphia, Pa., and in Somerville and Deptford, N.J. Corporate and customer support functions will continue uninterrupted. Walter (Walt) F. Joachim will remain president of Penn-Jersey.Flagler Construction Equipment represents Volvo CE in Florida through locations in Tampa, Orlando, Tallahassee, Jacksonville, Ocala, Port St. Lucie, Ft. Myers, Miami, and Ft. Lauderdale. “We have a tremendous opportunity, joining Walt Joachim and the people who helped build Penn-Jersey Machinery into a successful Volvo CE dealer, to expand and strengthen the position of Volvo Construction Equipment and Road Machinery in the Northeast,” said Mark McDonell, president of FlaglerCE Holdings. “We are committed to providing our customers with the finest products, product support and service in the business.”Goran Lindgren, president and CEO, Volvo Construction Equipment North America, announced the acquisition and said, “The Penn-Jersey organization has successfully revitalized the Volvo CE brand in New Jersey and Pennsylvania and has built a strong foundation of exceptional service. Flagler and Volvo will provide the support and resources required by the Penn-Jersey management team to continue to ensure the highest levels of customer satisfaction and stable growth.”
Case Buys Western Power & Equipment Case Construction Equipment has entered into an agreement to purchase select dealership assets of Western Power & Equipment based in Vancouver, Wash.Western Power & Equipment sells, rents and services construction and industrial equipment through eight locations in California, Nevada, Oregon and Washington.“Western serves an important geographic region,” said James Hasler, vice president of Case Construction Equipment. “This investment ensures continued growth of the business that Western Power has developed.”The acquisition confirms Case’s commitment to its customers in these markets. “We will work closely with Western Power’s 145 employees to deliver the high caliber of equipment, finance, parts and service support customers expect from Case,” Hasler said. “There will be no interruption in service at any of the Western Power dealerships.”Case expects to finalize the sale by the end of July, subject to due diligence and customer closing conditions. In addition to its Vancouver, Wash., headquarters, Western Power & Equipment operates Case dealerships in Redding, Sacramento and Stockton, Calif.; Sparks/Reno, Nev.; Portland and Salem, Ore.; and Auburn and Marysville, Wash.
Caterpillar Forms Alliance with CleanAIR SystemsCaterpillar announced on June 17 the selection of CleanAIR Systems of Santa Fe, N.M., as the Caterpillar strategic alliance partner for emissions control products. CleanAIR’s reduction technology will be installed on existing Caterpillar commercial engine applications to reduce diesel particulate matter, hydrocarbons, carbon monoxide and NOx – the arrangement positions CleanAIR Systems as the preferred vendor of choice for custom-designed retrofit products.
The alliance encompasses Clean- AIR’s proprietary technology, custom engineering capability and the com- pany’s use of integrated manufacturing in producing diesel particulate filters, diesel oxidation catalysts, three-way catalysts and selective catalytic reduction catalysts. Caterpillar will provide system integration capability, engineering and marketing support, as well as assistance to enable CleanAIR to meet growing demand from the broad Caterpillar customer-base.
The agreement allows Caterpillar dealers to more effectively meet customers’ stringent air quality requirements by offering a responsive and competitive solution. With the ability to sell CleanAIR’s retrofit systems, Cat dealers can now offer a customized product for a specific application, along with the latest in product technology. The Caterpillar dealer network also has direct access to dedicated online product support through the CleanAIR Cat Dealer Web Portal recently developed by CleanAIR Systems as part of the company’s joint marketing effort with Caterpillar. Future ventures include a traveling product demonstration and regional dealer events. “CleanAIR and Cat are a perfect fit,” said Michael Roach, president of CleanAIR Systems. “Due to our extensive product base and established performance history in emissions control, Caterpillar feels our company has what it takes to become a member of the Cat family. The alliance will increase our market exposure as well as introduce CleanAIR products to Caterpillar dealers around the world.”Established in 1993, CleanAIR Systems designs and manufactures complete emissions control systems, including the PERMIT Filter, verified by the California Air Resources Board (CARB) for Level 3 reduction (greater than 85 percent) of exhaust particulate from prime power and emergency generators. Verified by CARB in 2003, CleanAIR’s PERMIT Filter met stringent CARB Level 3 standards years before other technologies, becoming the longest-selling, verified diesel particulate filter (DPF) technology currently on the market for stationary engines. CleanAIR’s line of emissions control products also includes an exclusive license for technology developed by Los Alamos National Laboratories.
The relationship between Cat and CleanAIR Systems is part of a long-term strategy that combines the strengths of both companies to deliver cost-effective solutions to customers’ increasingly complex emissions challenges.
For more information, visit or Wacker Neuson Opens New Facility Wacker Neuson has opened a new, state-of-the-art manufacturing and distribution center in Norton Shores, Mich. The newly constructed 168,500-square-foot building offers a more efficient, higher volume production of the company’s heaters, dehumidifiers and light towers used in the construction and restoration industries. Sitting on a 37-acre parcel, the new facility features plenty of space to meet current as well as future demand. Wacker Neuson is using a Focus Factory model to develop two “factories” within the new manufacturing facility. One factory will produce climate control products and the second will be used to assemble light towers. This unique manufacturing concept merges all aspects of the production process into a single area of concentration. The new “factory” is then further divided into a series of production stations. Every employee on the line will know the process at each station, so the worker can move with the product from start to finish. Wacker Neuson started the Focus Factory manufacturing process in 1995 and has realized significant improvements, including reduced lead times and inventory levels, leading to a shorter lead time for the customer. “The bottom line benefit for our customers is a firm commitment from Wacker Neuson to increase production, minimize backorders and improve lead times,” said Ed Jaroszewicz, director of climate control for Wacker Neuson. “Our goal is to ensure quality equipment is available when our customers need it.”
In the News Point2 Technologies has announced that Parker Pacific Equipment Sales, a division of The Inland Group and a heavy equipment dealership in Western Canada, has implemented the Point2 Manager software platform to streamline inventory management, data entry and trade-in equipment assessment processes. The advanced sales, marketing and inventory management system has been rolled out across Parker Pacific’s 14 locations in British Columbia and the Yukon.Maintainer has appointed Tom Isaman engineering manager. He will be responsible for engineering operations. Maintainer manufactures service bodies and cranes.Both branches of Seattle & Spokane Volvo Construction Equipment & Services (VCES), as well as the Milwaukee VCES now represent the comprehensive line of Volvo compact wheel loaders, excavators, skid-steers and backhoe loaders. Volvo manufactures articulated haulers, graders, compact and heavy wheel loaders as well as wheeled and tracked excavators. The dealerships join 17 other VCES locations around the country that carry the full Volvo compact line. Key Equipment Finance, one of the nation’s largest bank-held equipment finance companies, has appointed Susan Taldone as vice president and director of the construction and industrial group. In her new role, Taldone will manage the day-to-day activities of Key Equipment Finance’s construction and industrial sales team, as well as oversee business development and national program management for the company’s construction and industrial market segment.EBS, a software developer of equipment distributor business systems, recently honored Louis Velasquez, manager of computer operations for 30 years of dedicated service. EBS provides a 100 percent Microsoft Windows and SQL business system ERP for Equipment Distributors.Doosan Infracore America has added five new dealers to its North American distribution network. The dealers are: W&W Equipment, DuBois, Pa.; Bobcat of Reno, Reno, Nev.; Bobcat of Nashville, Nashville, Tenn.; Bobcat of Portland, Portland, Ore.; and Agritibi RH Inc., Amos, Quebec, Canada. Doosan Infracore America is responsible for all North American sales, service and technical support for Doosan heavy construction equipment, compact equipment and lift trucks. IronPlanet, an online auction company, has promoted Mike Groves to senior vice president of North American sales. Groves will be responsible for IronPlanet’s continued growth in the U.S., Canada and Mexico.Alter Moneta, a financial services firm in Buffalo, N.Y., has appointed Steve Nelson as vice president, manufacturer-dealer relations. Nelson brings 17 years of experience with Kawasaki Construction Machinery, following his initial career in financial services with The Associates and CIT Financial Services. ESCO Corp. has named Jon Owens vice president, business development and global products. He joined the company in 1986, and has been responsible for business development oversees, product management, engineering and marketing for all mining, construction and industrial products. Owens also manages ESCO’s licensee relationships in Australia, Chile, Japan and South Africa. ESCO is a global manufacturer of engineered metal wearparts and components.    
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