Groundwork - Groundwork
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Contact Kim Phelan at (800) 388-0650 ext. 340.


CED, August 2008

Article Date: 08-01-2008
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.

Another AED Member Benefit AED members can hire Don Buttrey through The AED Foundation for sales training in their dealerships. Success in sales demands a partnering relationship between the sales professional and the client.
Don Buttrey, Sales Professional Training, is available to teach your sales managers this skill and much more through his work with The AED Foundation’s Preferred Educational Service Provider Network. This network is an exclusive circle of training and development professionals, subject matter experts, and consultants with industry experience and a commitment to the success of AED member dealers.
All too often, professionals see training as punishment for a job done poorly. However, The AED Foundation views professional education as a reward, an investment and a challenge to the elite in the dealership. To be a first-rate sales professional, dealers need a superior sales trainer. To this end, The AED Foundation is pleased to have Buttrey as a member of the Preferred Educational Service Provider Network. Reward and challenge the sales professionals in your dealership to strive to improve their sales skills. Your sales managers will find that in all of Buttrey’s intensive workshops he brings proven sales techniques and tactics, and he brings a unique partnering approach to teaching that is nonthreatening, inspiring and effective. His lively style and quick wit keep participants energized, while his content is undeniably thorough and applicable to the current sales environment. He offers a wide range of sales training programs for AED member dealers interested in holding onsite sales training. Buttrey can customize programs to work with a dealer’s specific product, industry or participant base. Buttrey is a staple in The AED Foundation’s seminar lineup. In June, Buttrey presented his Four Pillars of the Sales Profession workshop to rave reviews from AED attendees. “I have been to many sales seminars and this was, by far, the best,” said Mike Sims, sales representative for Cowin Equipment Co. in Birmingham, Ala. Check out his teaching style at Sales Professional Negotiation, a workshop focusing on the essential skills of deal-making, on Sept. 9-10, 2008 in Dallas. Also, Buttrey will return to The AED University Managers Conference Jan. 16-17, 2009, held in conjunction with AED’s Annual Meeting & Conference in San Diego. For more information about how to reward your team members with Buttrey’s sales training, please call Pat Novak at 800-388-0650 ext. 347, or e-mail
Find the Gold Mine Under Your Own Roof
Seats are still available for brand new product support seminar Time is running out to reserve your spot at the Making Product Support Your Gold Mine seminar with Steve Uible and George Wacaser of Time Service Consulting. Part of The AED Foundation’s 2008 Seminar Series sponsored by AED University and Kobelco Cranes NA, this two-day event might very well be the one seminar that can save your dealership from the economic downturns in our industry.
Making Product Support Your Gold Mine is set for Sept. 25 to 26 in St. Louis, Mo. For more information, please call Pat Novak at 800-388-0650, ext. 347, or e-mail
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