The Laws of NatureBy Paul Campbell
Article Date: 08-01-2008
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.
We can't change them, but we can learn to use them to our advantage.
While we cannot change the laws of nature, many have figured out how to make them work for us rather than against us. Orville and Wilbur Wright, for example, understood the laws of nature. Yet they also understood that while the law of gravity was something they could not change, there were ways to apply other laws of physics, such as Newton’s first law of motion and how lift combined with thrust would allow them to break the bands of earth’s gravitational pull, if even for a short while. It was this understanding of nature’s laws – not altering the laws themselves – that led to their success and changed how we as human beings travel, forever. We are currently dealing with one of those pesky laws in economics, commonly known as a business cycle. Stated another way, what goes up must come down. While we enjoy the ride up, the ride down always hurts and is never easy. Learning to deal with these cycles, how to forecast them, how long they take and where the bottom is always presents challenges, causes uncertainty and adds stress to our lives and the lives of our employees. As an association, we see the effects of difficult times across the country and how it impacts our members. One of the primary roles of AED is to provide help in the form of industry experts and networking opportunities to learn how others deal with nature’s laws and provide insight as to how we as individuals can effectively manage through the challenges we currently face. This opportunity is offered next month at AED’s Executive Forum in Chicago. Through the work of our great staff in Oak Brook, we have a tremendous opportunity to learn and see how others are not only surviving, but thriving in difficult circumstances. Applying lessons learned from Executive Forums attended in the past has made our business stronger and better able to withstand nature’s economic roller coasters. I strongly urge you to attend and take advantage of the value that lies in gathering as association members. I look forward to seeing you in Chicago!
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