Groundwork - Groundwork
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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CED, July 2008

Article Date: 07-01-2008
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.

Dominate Your Market   

Enhancing product support is one way dealers can survive and thrive, even in a down-turned economy. Super competition for market share, falling margins, and rapidly changing technologies are economic trends that call for serious action - and product support is the one area where dealers can differentiate themselves from their competitors.Learn a real-world, nuts-and-bolts approach to making a parts and service operation that dominates the market at The AED Foundation's new seminar: "Making Product Support Your Gold Mine."Sponsored by AED University and Kobelco Cranes North America, the seminar, set for Sept. 23 and 24 in St. Louis, will be presented by George Wacaser and Steve Uible of Time Service Consulting. In this seminar, attendees will learn what measurements should be used to effectively manage parts and service, discover how to grow revenue and parts through departmental cooperation, as well as identify the key time elements that drive efficiency and profitability in the service department.Wacaser and Uible each have nearly 30 years of product support management experience. They created Time Service Consulting in 2006 in order to use their broad experience in product support to help educate dealers on how to improve their parts and service departments. Wacaser and Uible have worked with many dealerships and developed successful programs currently used throughout the country.Time Service Consulting is an AED Foundation Preferred Educational Service Provider. This network of training companies, subject matter experts and speakers are an elite group chosen for their experience in helping dealers become more successful.For more information on the seminar, call Pat Novak at 800-388-0650, ext. 347, or visit
ACP/Reed Construction Data Donates $12,800 to AED Foundation John Weatherhead, group publisher of ACP/Reed Construction Data, presented The AED Foundation with a $12,800 check for its 2008 Annual Fund Campaign at AED's headquarters in Oak Brook, Ill. May 28. The Annual Fund campaign supports workforce development and continuing education initiatives.The check represents the proceeds from ACP/Reed's annual advertising auction held in the Reed Construction Data booth at AED's Annual Meeting & CONDEX in January. Reed's advertising auction has become an annual event conducted on behalf of The AED Foundation.In recognition of his contribution, Weatherhead also accepted an Industry Champion plaque on behalf of ACP/Reed Construction Data.Weatherhead announced his formal retirement from ACP/Reed earlier this spring, and to recognize his numerous contributions to the construction equipment industry for more than 40 years, AED presented him with the first AED Career Achievement Award during his visit to AED.
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