Working Smarter - Market Focus
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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SECTION: Market Focus

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Working Smarter

Written By: Pam Gruebnau

Article Date: 04-02-2007
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.

The New More-Intelligent Roller/Compactor Market

To the casual observer a roller is a roller is a roller. But manufacturers, vying for the attention of the 48 percent of contractors that use rollers, continue to refine and reinvent their products in ways they hope will set them apart from the pack.

Bomag, for example, has introduced a single-drum vibratory roller that is "intelligent" so the operator doesn't have to have skill or experience to achieve optimum compaction. As it roles, the roller measures the stiffness of the compacted soil and adjusts the output energy of the drum accordingly to achieve the desired density throughout the area being compacted.

Stone Construction Equipment has moved its dealers into the 84-inch vibratory roller market with the new Rhino 84X. The roller features an impressive list of standard features that should please dealers and their customers.

Dynapac's new soil compactors are more compact to make work in tight spaces and transport easier. The company says the controls on its new compact compactors are easy to understand and use.

Sakai has introduced the world's first crawler-driven vibratory soil compactor that actually climbs slopes to 45 degrees - while compacting.

Wacker's new generation asphalt rollers have an improved line of sight and will work right to the edge of the asphalt.
Multiquip's 10 new diesel-powered Rammax AR Series rollers have a folding ROPS for easier transport and storage.

And Ingram rollers are back. Under new ownership and with a new name - Ingram Compaction - the company is marketing pneumatic rubber tired rollers and static steel drum rollers.

Perhaps the biggest news in the roller/compactor market is Volvo's purchase of Ingersoll Rand's road development division for $1.3 billion. The purchase, according to Volvo, will position the company to get a piece of what the company says is a $4 billion worldwide road construction equipment market.

Sizing Up The Market

AED's 2006 Construction Equipment Market Study found nearly half of end users (48 percent) use ride-on roller/compactors. Forty-one percent of them own roller/ compactors, but don't rent them. About the same number (39 percent) rent but don't own. And 20 percent both rent and own roller/compactors.

In 2006, 23 percent of roller/compactor users purchased one or more. Nearly three-fourths of those end users (72 percent) purchased those roller/compactors from independent authorized dealers.

Seventy-four percent of dealers sell ride-on roller/compactors and most offer one brand. However, 24 percent do sell two brands of roller/compactors, 7 percent sell three, and 1 percent sell four or more brands.

However, while 60 percent of dealers have rollers in their rental fleets, only 34 percent of end users rent rollers from dealers. Forty-eight percent rent them from national & regional rental companies and 18 percent rent roller/compactors from smaller independent rental stores.

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