Celebrating 50 Years - Industry Beat
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Celebrating 50 Years

CED Magazine January 2007

Article Date: 01-01-2007
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.


Deere's Construction & Forestry Division reaches a half-century milestone.

John Deere's Construction & Forestry division recently reached the 50-year mark. The division distributes construction, forestry and worksite products through a network of more than 1,300 dealer locations worldwide.

The division was born when company leaders saw an opportunity for Deere products to excel in construction and forestry, says Bob Brock, senior vice president of sales and marketing, John Deere Construction & Forestry.

"Fifty years later, the Construction & Forestry division serves customers all over the world with sales of nearly $6 billion," says Brock. "Our construction equipment performs the full range of earthmoving and material-handling work, and John Deere forestry equipment is used in full-tree and cut-to-length harvesting operations and in mill yards."

Through the years, the company pioneered a number of breakthrough machines, including the industry's first articulated, fully hydraulic motor grader in 1967; North America's first hydrostatic-drive crawler dozer and loader in 1976; and the industry's first elevating scraper with a microprocessor-controlled transmission in 1982.

"The key to the success of the variety of products we have offered over the years is that John Deere has always stood for quality and customer service unmatched in the industry," says Brock. "Our first priority is to deliver exactly what our customers want, and we work to adapt our products to suit their needs."


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