One-Stop ShoppingWritten By: Mary Sedor
Article Date: 10-02-2006
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.
Ingersoll Rand attachments fit all makes.
With a history of manufacturing construction equipment stretching more than 100 years, Ingersoll Rand is well-known in the industry. Now the company is bringing its longstanding tradition to the attachment market.
On January 1, 2006, Ingersoll Rand created its attachments business division, which falls under the Construction Technologies umbrella, which Steve Rennie serves as president.
"It was significant for us to create a whole new business division," says Susan Violette, vice president, attachment sales and product support. "It signifies our commitment to the attachment business long term. We've not only created a division of people, but we're developing a complete portfolio with the products and support to go with it."
This commitment to the attachment industry was a few years in the making. The process began in June 2005 when Ingersoll Rand purchased Tramac hydraulic breakers, which held the distribution rights for Montabert breakers. But that wasn't the company's first foray into the attachment market. Ingersoll Rand is the parent company of Bobcat, which offers hundreds of attachments through the Bobcat dealer network.
The company is carving a place for itself in the crowded attachment market by working to become a "one-stop shop." Ingersoll Rand attachments can be used on all makes of carriers and will initially focus on serving light and heavy construction, demolition, scrap, and waste and mining markets. According to the company, it plans to offer attachments available for every size carrier - from the smallest skid-steer to the largest of excavators.
"Our strategy is to be a supplier of all attachments of any size that can fit on any carrier," says Violette. "Ultimately the goal is for the end user to go to their dealer for everything they need. That to us is a big benefit for dealers and end users because there aren't a lot of people out there who can do that."
Ingersoll Rand attachments fall into three categories: compact, heavy and hydraulic demolition. Compact attachments include those for skid-steers, mini-excavators, excavators up to 14 metric tons and wheel loaders 100 hp and less. Heavy attachments are for excavators greater than 14 metric tons and wheel loaders greater than 100 hp. The hydraulic demolition attachments are a full line of hydraulic breakers up to a 12,000-pound breaker.
Since January 1, Ingersoll Rand has introduced 17 families of compact attachments, including angle brooms, sweepers, snow buckets, snow blades and snow blowers - designed for use on any manufacturer's skid-steer loader or compact track loader. Additional compact attachments include box blades, pallet forks, industrial grapples, general-purpose buckets, heavy-duty buckets, and combination buckets in a variety of sizes.
Ingersoll Rand's light range of breakers were redesigned for easy operation and easier maintenance in the field.
"Those are the kind of benefits that are important to our dealers," says Violette, "and we'll continue to provide them."
The CB series of breakers was designed for carriers up to 11 tons. Two accessories, a bucket and a tamper, can be easily and quickly mounted on the breaker without altering hydraulic connections.
According to the company, Ingersoll Rand will continue to introduce new products for each category through internal development and engineering, supply agreements or acquisitions.
New Dealers Welcome
A large number of AED members are already Ingersoll Rand dealers, and the company pledges to continue its service and support to its current dealers. But Ingersoll Rand is also looking to integrate dealers in areas that are currently lacking dealer support.
"We have dealers we've partnered with for 75 years or more," says Violette. "They are the reason we're successful. We have a good relationship with them, and they have a good relationship with end users."
In January 2007, the company will again host a booth at AED's Annual Meeting & CONDEX. Last year, the company also had a hospitality suite where the company discussed its five-year plan with dealers.
"What I like most about our relationship with dealers is that the dealers are the experts who are closest to the end users," says Violette, "and we make sure we're partnering with them so we can all be successful. It's a collaborative effort."
Ingersoll Rand wants to enhance its dealer network, and AED member dealers are at the top of the list.
"We want to provide both new and existing dealers with a product portfolio that allows them to grow and increases their profit opportunity," says Violette. "AED dealers stand for the same things we do. They have a commitment to end users and provide outstanding service and support."
If you're interested in becoming an Ingersoll Rand Attachments dealer, contact Ed Turner, director of dealer development at 813-493-0456 or email email@example.com.
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