Relocation – A Key Hiring Issue - Recruitment & Retention
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Relocation – A Key Hiring Issue


Article Date: 12-03-2007
Copyright(C) 2008 Associated Equipment Distributors. All Rights Reserved.

Avoid trouble by carefully evaluating all the cost- and family-related issues.

Relocation is a common occurrence in today's highly mobile marketplace. Managers often move their families - across the state or the country - to accept a promotion or to join a new employer in a key role. Years ago, most equipment dealers could rely on promoting from within or hiring from the area to fill vital slots. However, as many job requirements become more specific, recruitment of new leadership talent often entails a major relocation. Moving a family from Florida to Iowa, or California to Maryland, involves a major financial investment and has the potential to be either a very positive or a negative experience for the manager, for his or her family and for the dealership. Our firm has been helping dealers, manufacturers, rental companies and industry managers work through relocations for nearly 30 years. So, let's explore key issues and how to overcome related challenges.

We'll start by assuming you have determined that your potential new hire (or internal candidate for promotion and relocation) meets your position spec, "fits" your culture, and wants to join your dealership. Be sure you've "counted the cost" before even considering long-distance recruiting. Placing Ms. or Mr. Right in a critical role should yield returns many times over the cost of the move, but relocations are nevertheless costly: packing and moving, realtor fees and closing costs, temporary lodging, commuting and house hunting trips, income tax offsets and miscellaneous expenses can easily add up to between $30,000 and $50,000. So, plan for this in advance to remove related tension at hiring time.

Relocation Tips

  • Clarify the location in the job spec, so all applicants understand, right up-front, the need to promptly move to a designated area.
  • Insist that serious candidates respond, in writing, regarding their commitment to promptly relocate the family. They should address delayed timing issues due to schooling, spouse's job, etc.
  • Sell your area, as well as your company and the new opportunity. Our experience proves that every location, from the Upper Peninsula of Michigan, to central Nebraska, to Cajun country, has appealing features. Realtors, your Chamber of Commerce and helpful Web sites are great resources. Promote the pluses: schools, cost of living, seasons or weather, recreation, entertainment, family environment, the excitement of a city or the quiet of the country.
  • Get the spouse involved early. Determine his or her "hot buttons" to see if a family move is really do-able and to avoid wasting time.
  • How attached is (s)he to present home or community?
  • Family ties or aging parent issues?
  • Spouse's job, if employed outside the home, and how important is it?
  • Are there special education needs in the family?
  • What do they seek in a new location: schools, church, type of home, activities?
  • What information would (s)he like to have about your locale? How much do they already know?
  • Are there any friends or relatives here?
  • Determine relocation assistance expectations and costs, including: home sales/purchase assistance - realtor fees, etc.; packing and moving; travel for house hunting or commuting; and temporary lodging and anything else that costs money.
Give Them Time to Look
For a managerial hire, you'll want to meet face-to-face two or maybe three times. By the second visit we suggest inviting the spouse. This accomplishes many good things: It affords an opportunity to see how (s)he will likely fit into your company culture and the community, and it gives them quality realtor time to investigate neighborhoods, schools, clubs, etc. We recommend a very nice hotel arrangement and a schedule that's not too rushed - but include a nice dinner with the hiring authority, the candidate and his or her spouse. Even a short visit to your home will make a big hospitality impact on both candidates and spouses.

Once you have checked all the hiring boxes, you are ready to discuss the offer of employment. There should be no surprises and your winner ought to be ready to sign and start planning to relocate.

One final thought: Because relocation represents a sizable investment, we recommend that the offer letter include a repayment obligation clause. If the new hire decides to leave your company within 12 to 24 months, (s)he agrees to a pro-rated repayment of specified relocation expenses.

We hope these comments will help turn a potentially complicated event into a positive experience that enables your new leader to hit the ground running just as soon as possible.

Happy hunting, and happy hiring!

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Article Categories:  Human Resources