Top-Rated Speaker Returns - Inside AED
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Top-Rated Speaker Returns

CED Magazine, November 2006

Article Date: 11-01-2006
Copyright (C) 2006 Associated Equipment Distributors. All Rights Reserved.

Ken Schmidt will deliver a keynote during AED’s Annual Meeting.

AED members described him as "awesome, inspiring, and the best speaker I've ever heard." Ken Schmidt, former director of communications for Harley-Davidson, spoke at the 2005 AED/QUALCOMM Executive Forum and received rave reviews.

            Schmidt will speak at the opening session of the 2007 AED Annual Meeting &

CONDEX January 16-18 in Las Vegas .

            As a former Harley-Davidson executive, Schmidt played an active role in one of the most celebrated turnarounds in corporate history. Within a few short years, Harley went from the brink of bankruptcy to  became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles skyrocketed.

            "I love to startle people by exposing them to proven ideas and concepts they've never imagined," says Schmidt. "Whether I'm talking about how perfectly average people can do extraordinary things - which is now an everyday occurrence at Harley-Davidson - or how to build an entirely new corporate culture, rekindle relationships with customers or reach out to new ones in completely untraditional ways, I'm teaching people to throw conventional approaches out the window."

            Registration is now available online for AED's Annual Meeting & CONDEX at the Las Vegas Hilton. Visit for more details.

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