Former Harley Exec To Speak - Inside AED
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Former Harley Exec To Speak

CED Magazine, July 2005

Article Date: 07-01-2005
Copyright (C) 2005 Associated Equipment Distributors. All Rights Reserved.


Ken Schmidt to deliver keynote at Executive Forum.

In 1985, motorcycle manufacturer Harley-Davidson Motor Co. was on the brink of bankruptcy with a brand that was equally dismal. Ken Schmidt, a long-time motorcycle enthusiast’s and a specialist in corporate positioning and media relations, was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. One of the most in-demand speakers and communications consultants in America, Schmidt played an active role in one of the most celebrated turnarounds in corporate history. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles skyrocketed.

In 1990, Schmidt became director of Harley-Davidson’s corporate and financial communications and served as its primary spokesperson to the media and the financial communities. He appeared numerous times on network news programs and was frequently called upon by business media to share his insights on non-traditional communications and customer relations.

“I love to startle people by exposing them to proven ideas and concepts they’ve never imagined,” says Schmidt. “Whether I’m talking about how perfectly average people can do extraordinary things – which is now an everyday occurrence at Harley-Davidson – or how to build an entirely new corporate culture, rekindle relationships with customers or reach out to new ones in completely untraditional ways, I’m teaching people to throw conventional approaches out the window.”

Make plans to attend the 2005 AED/Qualcomm Executive Forum September 8-9 held at the Westin O’Hare in Rosemont, Ill., minutes from Chicago’s O’Hare airport. For more information on the 1½ day event or to register, call 800-388-0650 or visit www.aednet.org/execforum.


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