HKX Reaches 'The Winner's Circle'CED Magazine, July 2005
Article Date: 07-01-2005
Copyright (C) 2005 Associated Equipment Distributors. All Rights Reserved.
HKX and AED's San Antonio 600 to be featured on tv's "The Winner's Circle."
HKX and AED’s San Antonio 600 to be featured on tv’s “The Winner’s Circle” July 25, HKX will be the subject of “The Winner’s Circle, hosted by Terry Bradshaw,” a weekly program that airs at 7:45 a.m. EST on MSNBC. The program highlights companies and organizations that represent the “backbone of America’s economy,” according to originator Broadcast News Corp. Lee Keddie, general manager for HKX, says Broadcast News was doing a segment on the hydraulic industry when they discovered HKX’s performance at CONDEX in San Antonio.
“They saw the AED articles and really liked the concept of what HKX was doing for the hydraulics industry, as well as what we are doing, with the assistance of AED and The AED Foundation, to bring awareness and interest to the future of America – our children,” says Keddie.
HKX featured technical school students competing to install the company’s hydraulic kits on excavators during the 2005 Annual Meeting & CONDEX January 27-29. They worked with The AED Foundation to feature AED-accredited technical school students installing the kits in record time. The demonstration also served to highlight the value of technical schools and prompted several dealers to involve technical school students in their shops.
The AED San Antonio 600, as it was called, was such a success, HKX is already planning next year’s demonstration at CONDEX.
“We’re going to be creative and make it even more exciting,” says Keddie.
HKX is committed to helping dealers achieve consistent results with less-experienced people, which fits perfectly into the move by many dealers into flat-rating.
All of these issues, says Keddie, played into the decision to feature the company on the show.
“Broadcast News was looking for certain types of companies,” he says. “What caught their eye was the fact that HKX is solving a problem that helps a dealer improve profitability.”
In addition, he says, the company was chosen for their focus on jobs that have typically been leaving America.
“It’s an honor to be recognized,” says Keddie. “Every company feels they work hard and you like to see some sort of stamp of approval that you’re benefiting other people.
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