CEDMag.com - Category: Rental
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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CEDMag.com - Category: Rental

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Contact Kim Phelan at (800) 388-0650 ext. 340.


  • The Realities of Rental  (September 2010)
    By Joanne Costin
    Rental can and should be boosting your bottom line, but the recession reminded us that along with the rewards come risks.
  • The Rental Game is Now a MATCH OF WITS  (December 2009)
    By Joanne Costin
    …and a measure of good old fashioned beating the bushes. In this altered market, it’s time to re-examine your strategy and plot your next move.
  • Buckle Up: Dealer Simulation  (February 2009)
    CED Magazine, February 2009
    'Test Drive,' a unique business training experience is coming to a city near you.
  • The Art - And Discipline - of Rental  (December 2008)
    By G.C. Skipper
    Segregating rentals from the sales side of the business is the foundation for one dealer's successful formula to generate revenue in a rocky market.
  • Dealers' Rental Operations Characterized by Service, Relationships  (August 2008)
    By Kim Phelan
    Following is a summary of highlights collected from the 2008 AED Rental Round Table. Participants were encouraged to speak their opinions freely and without fear of being quoted; therefore, comments and quotes are not attributed to their sources.
  • Safety Checkpoints for the Dealer's Rental Process  (June 2008)
    Provided by Sentry Insurance
    Your customers' safety is your safety. Sentry Insurance, an AED Preferred Provider, offers important steps for protecting operators, the public, your rental fleet and your company.
  • What Can We Learn from Material Handling?  (December 2007)
    Written By Kim Phelan
    Larry O'Neill is the former president and CEO of Patten Industries, a Caterpillar CE dealership serving the Chicago metropolitan region. A year ago, he shifted into the parallel industry of material handling (MH) to become the top executive at Equipment Depot of Illinois, also serving the greater Chicago area with six locations. CED editor Kim Phelan recently spoke with O'Neill to contrast the two distribution industries and highlight some of the MH best practices that could benefit construction equipment dealers.
  • Don't Be Left in the Cold  (November 2007)
    Written By Jay Lyon
    Smart, creative strategy - rather than just price slashing - are key to not only surviving but succeeding with rental this winter.
  • Come Out of Your Rental Shell  (October 2007)
    Written By Kim Phelan
    Marketing (or 'selling') rentals can come in many packages - once you get the basics down, show a little imagination when you're showing customers your rental self.
  • Navigating the Next Bend - Together  (August 2007)
    Compiled By Mary Sedor
    The dealers and manufacturers gathered at AED's Industry Round Table dialogued openly about trust, planning, rental and more.
  • Have You Got the Right Fit for Rental?  (August 2007)
    Written By Pam Gruebnau
    Rental-specific software is designed with a spectrum of business tools tailored to this distinct area of your business - without it, you may be short-changing your own operation.
  • Who Invented Equipment Rental?  (June 2007)
    WRITTEN BY PAM GRUEBNAU
    So many construction equipment dealers were renting equipment in 1950, AED published its Fifth Rental Rate Guide.
  • Dan Kaplan On The Dealer Side of Rental  (March 2007)
    WRITTEN BY PAM GRUEBNAU
    Consultant and former Hertz Rental CEO Dan Kaplan talks about the 2007 rental market, how dealers can compete in rental, and why he says the $10 billion rental company is imminent.
  • Are Rental Units Depreciable?  (October 2005)
    Written By: Gary Bartecki
    We thought we had the depreciation issue for rental equipment under control.
  • Distribution's Rental Dilemma  (October 2005)
    Written By Pam Gruebnau and Mary Seaman
    Competition if up, costs are up, demand is up, but rates are still down.