LiuGong NA names Steven Smith as Regional Director, Mexico

by Sara Smith | Jul 18, 2019
LiuGong North America, a wholly owned subsidiary of LiuGong Machinery based in Liuzhou, China, and a global leader in the manufacturing of heavy construction equipment, has announced Steven Smith as its new Regional Director, Mexico. Based in Houston, Texas, Smith will work closely with the LiuGong NA dealer network in Mexico, Central America and the Caribbean, reporting directly to Mani Iyer, President.

Iyer said having Smith onboard is “a big move” for LiuGong NA, describing Smith as having “exactly the right strategic and tactical mindset.” Smith’s 30 years of experience working in Latin America, Iyer said, will prove greatly beneficial, growing an already efficient operation LiuGong has established in Mexico and Central America.

In a career spanning three decades, Smith has held positions of increasing responsibility from Service, Sales and company management to his most recent position developing a new venture in Mexico from start up to a network of 25 dealerships.

Smith said, ‘’I’m excited to join LiuGong and will work to increase our dealer presence in Mexico, Central America and the Caribbean, growing our market share significantly throughout the region.”


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